LEADER 03430nam 22006493a 450 001 9910595095903321 005 20231108184548.0 024 8 $ahttps://doi.org/10.30819/5510 035 $a(CKB)5680000000080860 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/92181 035 $a(ScCtBLL)a7ac4267-b751-4bb5-90a5-fea812c807c2 035 $a(oapen)doab92278 035 $a(oapen)doab92181 035 $a(EXLCZ)995680000000080860 100 $a20231108i20222022 uu 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aPricing of Consumer Innovations$fTobias Ebbing 210 $cLogos Verlag Berlin$d2022 210 1$a[s.l.] :$cLogos Verlag Berlin,$d2022. 215 $a1 electronic resource (213 p.) 311 08$a9783832555108 311 08$a3832555102 330 $aConsumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers' different motivations to innovate affect their pricing decisions systematically in terms of cost, customer quality and competition considerations. Furthermore, it shows that customers' price evaluations differ consistently when a product is marketed as created by consumers. Two empirical, sequential mixed methods studies were conducted for testing a series of hypotheses derived from fusing pricing research with consumer and user innovation theory. The empirical work was executed in the field of indie video games. Its core quantitative analyses were carried out with data scraped from the Steam computer game marketplace. Interviews and experiments with commercializing consumer innovators and their customers scaffold the findings from the market data analyses. The generated knowledge helps (a) consumer and user innovators to shape and validate their marketing strategies, (b) business administrators to respond to an influx of consumer innovators as competitors, and (c) economists in understanding the market impacts of commercial consumer innovation diffusion. 606 $aAmerican English$2bicssc 606 $aBehavioural economics$2bicssc 606 $aEconomics$2bicssc 606 $aE-commerce: business aspects$2bicssc 606 $aBusiness innovation$2bicssc 606 $aEntrepreneurship$2bicssc 606 $aSales & marketing management$2bicssc 606 $aSales & marketing$2bicssc 606 $aInventions & inventors$2bicssc 610 $aPricing 610 $aUser Innovation 610 $aDiffusion 610 $aMarketing 610 $aIndie 615 7$aAmerican English 615 7$aBehavioural economics 615 7$aEconomics 615 7$aE-commerce: business aspects 615 7$aBusiness innovation 615 7$aEntrepreneurship 615 7$aSales & marketing management 615 7$aSales & marketing 615 7$aInventions & inventors 700 $aEbbing$b Tobias$01319309 801 0$bScCtBLL 801 1$bScCtBLL 906 $aBOOK 912 $a9910595095903321 996 $aPricing of Consumer Innovations$93033743 997 $aUNINA