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010   $a9783031100970$b(electronic bk.)
010   $z9783031100963
024 7 $a10.1007/978-3-031-10097-0
035   $a(MiAaPQ)EBC7081060
035   $a(Au-PeEL)EBL7081060
035   $a(CKB)24786774800041
035   $a(DE-He213)978-3-031-10097-0
035   $a(PPN)264955641
035   $a(EXLCZ)9924786774800041
100   $a20220906d2022      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aPerformance Excellence in Marketing, Sales and Pricing $eLeveraging Change, Lean and Innovation Management /$fby Marc Helmold
205   $a1st ed. 2022.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022.
215   $a1 online resource (286 pages)
225 1 $aManagement for Professionals,$x2192-810X
311 08$aPrint version: Helmold, Marc Performance Excellence in Marketing, Sales and Pricing Cham : Springer International Publishing AG,c2022 9783031100963 
320   $aIncludes bibliographical references and index.
327   $aChapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate Strategy -- Chapter 3: Marketing Concepts -- Chapter 4: B2B and B2C Marketing -- Chapter 5: Sales Management -- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts -- Chapter 7: Value-based and Cost based Pricing Concepts -- Chapter 8: Service Marketing and Service Sales Management -- Chapter 9: Marketing-Mix -- Chapter 10: Market Segmentation, Targeting, Differentiation and Positioning -- Chapter 11: Direct and Indirect Marketing, Sales Promotion, and Public Relations -- Chapter 12: Selling Concepts -- Chapter 13: Pricing Strategies and Discount Policy -- Chapter 14: Sales Channels and Sales Partners -- Chapter 15: Innovation Management and New Product Launches -- Chapter 16: International Marketing and Sales -- Chapter 17: Market Research -- Chapter 18: Supply Chain Management and Distribution Channels -- Chapter 19: Promotion and Advertising Strategies -- Chapter 20: Lean Management and Pull as Part of the Marketing Strategy -- Chapter 21: Change Management for Marketing and Sales Activities -- Chapter 22: Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales -- Chapter 23: Sales Management Negotiations -- Chapter 24: Outlook 2030 for Marketing and Sales.
330   $aThe increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
410  0$aManagement for Professionals,$x2192-810X
606   $aMarketing
606   $aSales management
606   $aStrategic planning
606   $aLeadership
606   $aMarketing
606   $aSales and Distribution
606   $aBusiness Strategy and Leadership
615  0$aMarketing.
615  0$aSales management.
615  0$aStrategic planning.
615  0$aLeadership.
615 14$aMarketing.
615 24$aSales and Distribution.
615 24$aBusiness Strategy and Leadership.
676   $a658.8
676   $a658.8
700   $aHelmold$b Marc$0854108
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910592991803321
996   $aPerformance Excellence in Marketing, Sales and Pricing$92914322
997   $aUNINA