LEADER 03777nam 22005535 450 001 9910590072103321 005 20230810180020.0 010 $a9783031136030$b(electronic bk.) 010 $z9783031136023 024 7 $a10.1007/978-3-031-13603-0 035 $a(MiAaPQ)EBC7078298 035 $a(Au-PeEL)EBL7078298 035 $a(CKB)24761928900041 035 $a(DE-He213)978-3-031-13603-0 035 $a(PPN)26419263X 035 $a(EXLCZ)9924761928900041 100 $a20220830d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAlgorithmic Marketing and EU Law on Unfair Commercial Practices /$fby Federico Galli 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022. 215 $a1 online resource (280 pages) 225 1 $aLaw, Governance and Technology Series,$x2352-1910 ;$v50 311 08$aPrint version: Galli, Federico Algorithmic Marketing and EU Law on Unfair Commercial Practices Cham : Springer International Publishing AG,c2022 9783031136023 330 $aArtificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers? interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices. 410 0$aLaw, Governance and Technology Series,$x2352-1910 ;$v50 606 $aInformation technology$xLaw and legislation 606 $aMass media$xLaw and legislation 606 $aCommercial law 606 $aIT Law, Media Law, Intellectual Property 606 $aCommercial Law 615 0$aInformation technology$xLaw and legislation. 615 0$aMass media$xLaw and legislation. 615 0$aCommercial law. 615 14$aIT Law, Media Law, Intellectual Property. 615 24$aCommercial Law. 676 $a640.73 676 $a343.24071 700 $aGalli$b Federico $01254254 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910590072103321 996 $aAlgorithmic Marketing and EU Law on Unfair Commercial Practices$92908261 997 $aUNINA