LEADER 04885nam 22005055 450 001 9910590070503321 005 20240416003351.0 010 $a9783031092374$b(electronic bk.) 010 $z9783031092367 024 7 $a10.1007/978-3-031-09237-4 035 $a(MiAaPQ)EBC7079681 035 $a(Au-PeEL)EBL7079681 035 $a(CKB)24767666500041 035 $a(DE-He213)978-3-031-09237-4 035 $a(EXLCZ)9924767666500041 100 $a20220831d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Valuation of Digital Intangibles $eTechnology, Marketing, and the Metaverse /$fby Roberto Moro-Visconti 205 $a2nd ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2022. 215 $a1 online resource (821 pages) 311 08$aPrint version: Moro-Visconti, Roberto The Valuation of Digital Intangibles Cham : Springer International Publishing AG,c2022 9783031092367 327 $aChapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The Valuation of Intangible Assets: An Introduction -- Chapter 3: Digital Scalability and Growth Options -- Part II - Technology -- Chapter 4: The Valuation of Know-How -- Chapter 5: Patent Valuation -- Chapter 6: The Valuation of Technological Startups -- Chapter 7: The Valuation of Software and Database -- Chapter 8: The Valuation of Artificial Intelligence -- Part III: Marketing -- Chapter 9: The Valuation of Trademarks and Digital Branding -- Chapter 10: The Valuation of Newspaper Headings and Digital Media -- Part IV: Internet and the Metaverse -- Chapter 11: Domain Name Valuation -- Chapter 12: The Valuation of Mobile Apps -- Chapter 13: Big Data Valuation -- Chapter 14: Internet of Things -- Chapter 15: Internet Companies, Videoconference, and Social Networks -- Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions -- Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation -- Chapter18: Metaverse -- Chapter 19: Cloud Storage Valuation -- Chapter 20: The Valuation of Digital Platforms -- Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues -- Chapter 21: Goodwill Valuation -- Chapter 22: Portfolio of Intangibles and Royalty Companies -- Chapter 23: Digitalization and ESG-Drive Valuation -- Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets. 330 $aThis book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics--such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders--and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. Roberto Moro-Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti - chartered accountants and financial consultants. Dr. Moro-Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan. 606 $aValuation 606 $aFinancial engineering 606 $aInvestment Appraisal 606 $aFinancial Technology and Innovation 615 0$aValuation. 615 0$aFinancial engineering. 615 14$aInvestment Appraisal. 615 24$aFinancial Technology and Innovation. 676 $a657.7 676 $a338.5 700 $aMoro Visconti$b Roberto$0105248 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910590070503321 996 $aThe Valuation of Digital Intangibles$92210803 997 $aUNINA LEADER 02277nlm 22002774a 450 001 996644870503316 005 20250226121726.0 010 $a9781400844425$b(ebook) 100 $a20110801d1999---- uy 0 101 0 $aeng 135 $adrcnu 200 1 $aLives of Indian Images$fDavis, Richard H 210 1 $aPrinceton$cPrinceton University Press$d1999 210 1 $aBaltimore, Md.$cProject MUSE$d2021 215 $aTesto elettronico (PDF) (XIII, 331 p. ) 230 $aBase dati testuale 330 $aPer molti secoli, gli indù hanno dato per scontato che le immagini religiose che collocano nei templi e nei santuari domestici a scopo di culto fossero vive. I sacerdoti indù li danno vita attraverso un complesso "stabilimento" rituale che invoca il dio o la dea come sostegno materiale. Sacerdoti e devoti mantengono quindi l'immagine ravvivata di una persona divina attraverso l'attività liturgica continua: devono svegliarla al mattino, lavarla, vestirla, nutrirla, intrattenerla, lodarla e infine metterla a letto la sera. In questa serie collegata di casi di studio di oggetti religiosi indù, Richard Davis sostiene che in un certo senso questi credenti hanno ragione: attraverso le continue interazioni con gli esseri umani, gli oggetti religiosi prendono vita. Davis si basa in gran parte sulla teoria letteraria della risposta del lettore e sugli approcci antropologici allo studio degli oggetti nella società al fine di tracciare le biografie delle immagini religiose indiane nel corso di molti secoli. Egli dimostra che i preti e i fedeli indù non sono gli unici a ravvivare le immagini. Portando con sé diversi presupposti religiosi, programmi politici e motivazioni economiche, altri possono animare gli stessi oggetti come icone di sovranità, come "idoli" politeisti, come "diavoli", come merci potenzialmente redditizie, come oggetti di arte scultorea o come simboli per tutta una gamma di nuovi significati mai previsti dai creatori delle immagini o dagli adoratori originali 606 0 $aDivinità induiste$xArte$2BNCF 676 $a704.948945211 700 1$aDAVIS,$bRichard H$0103204 801 0$aIT$bcba$cREICAT 912 $a996644870503316 959 $aEB 969 $aER 996 $aLives of Indian Images$92378382 997 $aUNISA