LEADER 02684nam 22006133 450 001 9910588786703321 005 20250628110028.0 010 $a9783658368180 010 $a3658368187 035 $a(CKB)5840000000076505 035 $a(MiAaPQ)EBC7079591 035 $a(Au-PeEL)EBL7079591 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/92459 035 $a(ODN)ODN0010067697 035 $a(oapen)doab92459 035 $a(EXLCZ)995840000000076505 100 $a20220919d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCorporate Diplomacy $eA Neo-Institutional Public Relations Perspective 210 $aWiesbaden$cSpringer Nature$d2022 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden GmbH,$d2022. 210 4$dİ2022. 215 $a1 online resource (226 pages) 225 1 $aOrganisationskommunikation 311 08$a9783658368173 311 08$a3658368179 330 $aThis Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. 410 0$aOrganisationskommunikation 517 $aCorporate Diplomacy 606 $aMedia studies$2bicssc 606 $aDiplomacy$2bicssc 606 $aPolitical science & theory$2bicssc 610 $aCorporate Diplomacy 610 $aPublic Relations 610 $aOrganizational Legitimacy 610 $aNeo-Institutional Theory 610 $aStakeholder Engagement 610 $aMedia Framing 615 7$aMedia studies 615 7$aDiplomacy 615 7$aPolitical science & theory 686 $aPOL000000$aPOL011010$aSOC052000$2bisacsh 700 $aMarschlich$b Sarah$01255598 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910588786703321 996 $aCorporate Diplomacy$92911095 997 $aUNINA