LEADER 01353nam  2200421   450 
001 9910586576303321
005 20230111125740.0
010   $a3-662-65958-1
035   $a(MiAaPQ)EBC7073098
035   $a(Au-PeEL)EBL7073098
035   $a(CKB)24376342900041
035   $a(PPN)264193369
035   $a(EXLCZ)9924376342900041
100   $a20230111d2022      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aOrder in chaos - cybernetics of brand management /$fOliver Errichiello, Marius Wernke
210  1$aBerlin, Germany :$cSpringer,$d[2022]
210  4$dİ2022
215   $a1 online resource (56 pages)
225 1 $aEssentials (Springer (Firm))
311 08$aPrint version: Errichiello, Oliver Order in Chaos - Cybernetics of Brand Management Berlin, Heidelberg : Springer Berlin / Heidelberg,c2022 9783662659571 
410  0$aEssentials (Springer (Firm))
606   $aCybernetics
615  0$aCybernetics.
676   $a001.53
700   $aErrichiello$b Oliver$f1973-$01251338
702   $aWernke$b Marius
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910586576303321
996   $aOrder in chaos - cybernetics of brand management$93363542
997   $aUNINA