LEADER 04920nam 2200601 450 001 9910511774103321 005 20190104071515.0 010 $a1-85604-985-X 035 $a(CKB)2550000001186107 035 $a(EBL)1597148 035 $a(OCoLC)868271479 035 $a(SSID)ssj0001156054 035 $a(PQKBManifestationID)11618770 035 $a(PQKBTitleCode)TC0001156054 035 $a(PQKBWorkID)11199926 035 $a(PQKB)10402959 035 $a(MiAaPQ)EBC1597148 035 $a(UkCbUP)CR9781856049856 035 $a(EXLCZ)992550000001186107 100 $a20140206d2006 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDeveloping strategic marketing plans that really work $ea toolkit for public libraries /$fTerry Kendrick 210 1$aLondon :$cFacet,$d2006. 215 $a1 online resource (240 p.) 300 $aDescription based upon print version of record. 311 $a1-85604-548-X 311 $a1-306-34227-9 320 $aIncludes bibliographical references and index. 327 $aTitle page; Contents; Acknowledgements; Introduction; 1 Strategic marketing planning for public libraries: an introduction; You are almost certainly doing marketing already; It is time for even more professional marketing of public libraries; The challenges of marketing public libraries; How can we make sense of marketing for public libraries?; Marketing planning to help public libraries prosper; An effective marketing planning process for public libraries; What sort of process is marketing planning?; 2 Ambition as the basis for marketing planning; Key dimensions of public library ambition 327 $aHow to write a statement of ambition for your public library3 Making sense of the market for public library services; Defining the marketplace; Understanding your existing users; Market research as a source of information for your marketing plan; A marketing audit; Who is the real customer?; Understanding non-users; Collecting information; How can I create the information base?; What information is already available?; Community profiling; Survey research; Qualitative information for marketing planning in public libraries; Focus groups; Surveys for collecting qualitative information 327 $aUser satisfaction researchUnobtrusive testing or 'mystery shopping'; Understanding your competition; The wider planning context; 4 Creating segment-specific value propositions for users and non-users; Options for segmenting library users; Effective segmentation; Value propositions by segment; Creating personas to make segmentation data individual and vivid; 5 Priorities: making sound choices; A general SWOT analysis; Prioritizing opportunities and threats; A multitude of priorities; The directional policy matrix as a prioritization tool; Plotting segments on the DPM 327 $aUsing the DPM plots to consider marketing strategy6 Clear objectives and winning strategies; Marketing objectives; Marketing strategies; Strategies for internal marketing to stakeholders; Marketing strategies for users and non users; Creating the 'offers' for users and non users; Relationship marketing as a strategy; Finalizing the offer for specific segments; Some other aspects of marketing strategy for public libraries; 7 Attention-grabbing marketing communications; Successful communications; Addressing users, non-users and stakeholders 327 $aCommunications to support retention and acquisition strategiesDeveloping a contact management strategy; The marketing dialogue; Public relations, personal selling and sales promotions; Communications strategy; Making an impact; Return on marketing communications investment; Will users and non-users respond to library communications?; Marketing communications at different stages of the user life cycle; Producing marketing communications materials; Create a media kit; Writing copy for your marketing communications; Using a call centre; Your website as a marketing communication 327 $aPromotional activity 330 $aMany government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services. 606 $aPublic libraries$xMarketing 606 $aPublic libraries$xPublic relations 608 $aElectronic books. 615 0$aPublic libraries$xMarketing. 615 0$aPublic libraries$xPublic relations. 676 $a025.1974 700 $aKendrick$b Terry$01067622 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910511774103321 996 $aDeveloping strategic marketing plans that really work$92551609 997 $aUNINA LEADER 05035nam 2201201z- 450 001 9910585945903321 005 20220812 035 $a(CKB)5600000000483017 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/91240 035 $a(oapen)doab91240 035 $a(oapen)91240 035 $a(EXLCZ)995600000000483017 100 $a20202208d2022 |y 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNutrition and Athletic Performance 210 $aBasel$cMDPI - Multidisciplinary Digital Publishing Institute$d2022 215 $a1 online resource (230 p.) 311 08$a3-0365-4835-1 311 08$a3-0365-4836-X 330 $aExercise necessitates increased energy production to match the elevated demand of physical activity, the magnitude of which varies significantly by activity, sport, and/or athletic position. While long term nutritional habitus is known to impact exercise performance, short term or acute nutritional strategies may also prove beneficial, or detrimental, to athletic performance. Modifications to macro- or micro-nutrient intakes likely influence athletic capacity through the altered metabolic capacity, although cardiovascular, respiratory, or neurocognitive effects are not to be discounted as possibly being influenced by altering the nutritional approach. Similarly, dietary supplementation with factors such as probiotics or antioxidants, either acutely or chronically, is also a likely avenue in which to optimize athletic performance. Supplementation, or the timing of supplementation, diurnally or with activity, may help to bridge gaps between dietary intakes and needs, perhaps as a result of either an inadequate intake and/or high level of athletic demand via high intensity, frequency, volume, or a combination thereof. Altering nutritional strategy for athletic performance is a de facto approach employed by athletes, often occurring seemingly independent of knowledge or evidence for or against a particular strategy. Rigorous studies of nutritional manipulation, supplementation, or those exploring the temporal optimization of nutrition or supplementation are desperately needed in an ever-changing sports nutrition landscape with an increasingly larger audience. 606 $aBiology, life sciences$2bicssc 606 $aFood & society$2bicssc 606 $aResearch & information: general$2bicssc 606 $aResearch and information: general$2bicssc 606 $aCultural studies: food and society$2bicssc 610 $aaerobic-anaerobic transition zone 610 $aanti-inflammatory 610 $aantioxidants 610 $aathletes 610 $abeta-alanine 610 $abody composition 610 $abody fat percentage 610 $acarbohydrate 610 $aCarbohydrate 610 $acarbohydrates 610 $achair rise test 610 $acognitive performance 610 $acontinuous glucose monitoring 610 $acreatine 610 $acurcumin 610 $adietary supplements 610 $aendurance 610 $aergogenic aid 610 $aergogenic aids 610 $aexercise 610 $afat oxidation 610 $afatigue 610 $aFreestyle Libre 610 $agastrointestinal distress 610 $agut microbiota 610 $ahigh-intensity exercise 610 $aketogenic diet 610 $aketone ester 610 $aketone salt 610 $aknee extensor muscle strength 610 $along seat type body anteflexion 610 $amaximum gait speed 610 $amaximum oxygen consumption 610 $aMCT 610 $amuscle fibres 610 $amuscle-damaging exercise 610 $anatural polyphenols 610 $anitric oxide 610 $aoxygen consumption 610 $aParalympic powerlifting 610 $aperformance 610 $aperformance sports 610 $aphysical activity 610 $aphysical fitness 610 $aphysical performance 610 $aprobiotics 610 $aR-?HB 610 $aracquet sports 610 $arecovery 610 $arenalase 610 $arotarod 610 $asalt 610 $asarcopenia 610 $asatiety 610 $asingle-leg stance time 610 $asport supplement 610 $asports nutrition 610 $astrength parameters 610 $asubstrate utilization 610 $asupplementation 610 $atime trial 610 $atrail running 610 $atraining 615 7$aBiology, life sciences 615 7$aFood & society 615 7$aResearch & information: general 615 7$aResearch and information: general 615 7$aCultural studies: food and society 700 $aIves$b Stephen$4edt$01313415 702 $aIves$b Stephen$4oth 906 $aBOOK 912 $a9910585945903321 996 $aNutrition and Athletic Performance$93031402 997 $aUNINA