LEADER 02973nam 2200565 450 001 9910584474303321 005 20221231143834.0 010 $a1-4842-8306-6 024 7 $a10.1007/978-1-4842-8306-6 035 $a(MiAaPQ)EBC7043313 035 $a(Au-PeEL)EBL7043313 035 $a(CKB)24242539800041 035 $a(OCoLC)1336402617 035 $a(OCoLC-P)1336402617 035 $a(CaSebORM)9781484283066 035 $a(PPN)263903044 035 $a(EXLCZ)9924242539800041 100 $a20221231d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial media analytics strategy $eusing data to optimize business performance /$fApril Ursula Fox 205 $aSecond edition. 210 1$aBerkeley, California :$cApress,$d[2022] 210 4$dİ2022 215 $a1 online resource (315 pages) 225 0 $aBusiness professional collection 300 $aIncludes index. 311 08$aPrint version: Fox, April Ursula Social Media Analytics Strategy Berkeley, CA : Apress L. P.,c2022 9781484283059 327 $aPart I: Data Chapter 1: Social Media Data Chapter 2: From Data to Insights Chapter 3: Luis Madureira Part II: Defining Analytics in Social Media and Types of Analytics Tools Chapter 4: Analytics in Social Media Chapter 5: Dedicated vs. Hybrid Tools Chapter 6: Alexander and Frederik Peiniger Part III: Differences of Social Media Networks Chapter 7: Social Network Landscape Chapter 8: Tam Su Part IV: The Analytics Process Chapter 9: The Analytics Process Chapter 10: Armando Terribili Part V: Metrics, Dashboards, and Reports Chapter 11: Metrics Chapter 12: Dashboards Chapter 13: Reports Chapter 14: Milan Veverka Part VI: Strategy and Tactics Chapter 15: Strategy Chapter 16: Tactics Chapter 17: Michael Wu Part VII: The Future Chapter 18: Prescriptive Analytics Chapter 19: The Future of Social Media Analytics 330 $aThis book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. 606 $aSocial media$xMarketing 606 $aSocial media$xData processing 606 $aMarketing$xData processing 606 $aInternet marketing 615 0$aSocial media$xMarketing. 615 0$aSocial media$xData processing. 615 0$aMarketing$xData processing. 615 0$aInternet marketing. 676 $a658.872 700 $aFox$b April Ursula$01251766 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910584474303321 996 $aSocial Media Analytics Strategy$92901599 997 $aUNINA