LEADER 02174nam 2200337z- 450 001 9910583582003321 005 20220715 010 $a1-4214-2782-6 035 $a(CKB)5460000000023620 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/88733 035 $a(oapen)doab88733 035 $a(EXLCZ)995460000000023620 100 $a20202207d2008 u| 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aHorse Trading in the Age of Cars$eMen in the Marketplace 210 $cJohns Hopkins University Press$d2008 215 $a1 online resource (248 p.) 330 $aThe trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. Horse Trading in the Age of Cars offers a fascinating study of the process of buying an automobile in a historical and gendered context. Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were the norm in this predominantly male transaction, with both buyers and sellers staking their reputations and pride on their ability to negotiate the better deal. Gelber comments on this point-of-sale behavior and what it reveals about American men. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile. 517 $aHorse Trading in the Age of Cars 606 $aRoad & motor vehicles: general interest$2bicssc 610 $aRoad & motor vehicles: general interest 615 7$aRoad & motor vehicles: general interest 700 $aGelber$b Steven M$4auth$01097541 906 $aBOOK 912 $a9910583582003321 996 $aHorse Trading in the Age of Cars$92617985 997 $aUNINA