LEADER 03323oam  2200445   450 
001 9910583464503321
005 20190911100031.0
035   $a(OCoLC)976000700
035   $a(MiFhGG)GVRL08LG
035   $a(EXLCZ)993710000001060042
100   $a20161031h20172017  uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aUsability testing for survey research /$fEmily Geisen, Jennifer Romano Bergstrom
205   $a1st edition
210  1$aCambridge, Massachusetts :$cMorgan Kaufmann Publisher, an imprint of Elsevier,$d[2017]
210  4$d?2017
215   $a1 online resource (xix, 230 pages) $cillustrations (some color)
225 0 $aGale eBooks
311   $a0-12-803656-7 
311   $a0-12-803681-8 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $ach. 1. Usability and usability testing -- ch. 2. Respondent-survey interaction -- ch. 3. Adding usability testing to the survey process -- ch. 4. Planning for usability testing -- ch. 5. Developing the usability testing protocol -- ch. 6. Think aloud and verbal-proving techniques -- ch. 7. Conducting usability sessions -- ch. 8. Analyzing and reporting results.
330   $aUsability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking
606   $aSurveys$xMethodology
606   $aInternet surveys
615  0$aSurveys$xMethodology.
615  0$aInternet surveys.
676   $a300.723
700   $aGeisen$b Emily$0985222
702   $aBergstrom$b Jennifer Romano
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910583464503321
996   $aUsability testing for survey research$92251813
997   $aUNINA