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100   $a20190211d2019      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aCase studies in the wine industry /$fedited by Cristina Santini, Alessio Cavicchi
210  1$aDuxford, England ;$aCambridge, Massachussets ;$aKidlington, England :$cWoodhead Publishing,$d2019.
215   $a1 online resource (xvi, 197 pages) $cillustrations
225 1 $aWoodhead Publishing series in consumer science and strategic marketing
311   $a0-08-100944-5 
330   $a"Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product.  There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research." --Amazon.com.
410  0$aWoodhead Publishing series in consumer science and strategic marketing.
606   $aWine industry
615  0$aWine industry.
676   $a338.476632
702   $aSantini$b Cristina
702   $aCavicchi$b Alessio
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910583010703321
996   $aCase studies in the wine industry$92139543
997   $aUNINA