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100   $a20101115a20129999  ---         a
101 0 $aeng
181   $ctxt$2rdacontent
182   $cc$2rdamedia
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200 00$aJournal of brand strategy
210  1$aLondon :$cHenry Stewart Publications
215   $a1 online resource
300   $aRefereed/Peer-reviewed
311   $aPrint version: Journal of brand strategy. (DLC)  2016210827 (OCoLC)793212269 2045-855X 
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615  7$aBranding (Marketing)
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996   $aJournal of Brand Strategy$9257897
997   $aUNINA