LEADER 03563nam 2200865z- 450 001 9910576871303321 005 20220621 035 $a(CKB)5720000000008463 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/84554 035 $a(oapen)doab84554 035 $a(EXLCZ)995720000000008463 100 $a20202206d2022 |y 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aSustainable Marketing and Strategy 210 $aBasel$cMDPI - Multidisciplinary Digital Publishing Institute$d2022 215 $a1 online resource (162 p.) 311 08$a3-0365-3959-X 311 08$a3-0365-3960-3 330 $aSustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark-a mark which will affect the brand and, more importantly, consumers' minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book. 606 $aDevelopment economics and emerging economies$2bicssc 610 $aaffective commitment 610 $aagrifood products 610 $abuying process 610 $acase study 610 $acoffee business and production 610 $aconsumer advice network 610 $acontent community 610 $acorporate sustainability 610 $across-listing 610 $aDelta Cafe?s 610 $aemployer branding 610 $afinancial leverage 610 $afood safety 610 $afranchising 610 $afranchisor 610 $aglobal expansion 610 $aGrupo Nabeiro 610 $an/a 610 $anetwork structure 610 $anew ways of working 610 $aopinion leaders 610 $aperformance 610 $apersonal marketing 610 $apurchasing policies 610 $aR&D investment 610 $ascale validation 610 $aSEM 610 $aSMIs marketing 610 $astrategy 610 $astructural equation modeling 610 $asupply chain 610 $asustainability 610 $asustainable business 610 $asustainable marketing 610 $asustainable practices 610 $asystematic literature revision 610 $atalent management 610 $awine involvement 610 $awine storytelling 610 $awine tasting excitement 610 $awinescape 610 $awork engagement 615 7$aDevelopment economics and emerging economies 700 $aAu-Yong-Oliveira$b Manuel$4edt$01311968 702 $aSousa$b Maria Jose?$4edt 702 $aAu-Yong-Oliveira$b Manuel$4oth 702 $aSousa$b Maria Jose?$4oth 906 $aBOOK 912 $a9910576871303321 996 $aSustainable Marketing and Strategy$93030634 997 $aUNINA