LEADER 03729nam 22006255 450 001 9910568297303321 005 20251113200954.0 010 $a9783030990947$b(electronic bk.) 010 $z9783030990930 024 7 $a10.1007/978-3-030-99094-7 035 $a(MiAaPQ)EBC6976412 035 $a(Au-PeEL)EBL6976412 035 $a(CKB)21989074500041 035 $a(OCoLC)1315541623 035 $a(DE-He213)978-3-030-99094-7 035 $a(EXLCZ)9921989074500041 100 $a20220503d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial Media Management $eUsing Social Media as a Business Instrument /$fby Amy Van Looy 205 $a2nd ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022. 215 $a1 online resource (290 pages) 225 1 $aSpringer Texts in Business and Economics,$x2192-4341 311 08$aPrint version: Van Looy, Amy Social Media Management Cham : Springer International Publishing AG,c2022 9783030990930 320 $aIncludes bibliographical references and index. 327 $a1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- 8. Social Network Data and Predictive Mining (Business Intelligence 2) -- 9. e-Recruitment -- 10. Crowdfunding -- 11. Legal and Ethical Issues in Social Media -- 12. Wrap-Up: integration exercises. 330 $aThis is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers? interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises. 410 0$aSpringer Texts in Business and Economics,$x2192-4341 606 $aMarketing 606 $aSocial media 606 $aPsychology 606 $aMass media 606 $aMarketing 606 $aSocial Media 606 $aMedia Psychology 615 0$aMarketing. 615 0$aSocial media. 615 0$aPsychology. 615 0$aMass media. 615 14$aMarketing. 615 24$aSocial Media. 615 24$aMedia Psychology. 676 $a659.144 676 $a658.872 700 $aLooy$b Amy van$0862351 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910568297303321 996 $aSocial Media Management$92174052 997 $aUNINA LEADER 01246nam 2200205zu 450 001 996696010603316 005 20260108111233.0 035 $a(CKB)37910112700041 035 $a(UnM)99873433 035 $a(EXLCZ)9937910112700041 100 $a20250319|1641uuuu || | 101 0 $aeng 135 $aur||||||||||| 200 10$aOrdinance Of The Lords And Commons In Parliament : For The Safety And Defence Of The Kingdom Of England, And Dominion Of Wales. As It Was Commanded By Both The Said Houses To Be Ingrossed, According To The Alterations And Amendments The Same Having Been First Resolved Upon The Question By Both The Said Houses, To Passe : On Saturday, The 5th Of This Present March, And So To Be Printed 210 $cProQuest, UMI$d1641 700 $aBrowne$0406362 906 $aBOOK 912 $a996696010603316 996 $aOrdinance Of The Lords And Commons In Parliament : For The Safety And Defence Of The Kingdom Of England, And Dominion Of Wales. As It Was Commanded By Both The Said Houses To Be Ingrossed, According To The Alterations And Amendments The Same Having Been First Resolved Upon The Question By Both The Said Houses, To Passe : On Saturday, The 5th Of This Present March, And So To Be Printed$94501022 997 $aUNISA