LEADER 03760nam 22005295 450 001 9910568244903321 005 20230810232603.0 010 $a9783658357313$b(electronic bk.) 010 $z9783658357306 024 7 $a10.1007/978-3-658-35731-3 035 $a(MiAaPQ)EBC6985020 035 $a(Au-PeEL)EBL6985020 035 $a(CKB)22283674900041 035 $a(DE-He213)978-3-658-35731-3 035 $a(EXLCZ)9922283674900041 100 $a20220511d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOnline journalism $eCopywriting and conception for the internet. A handbook for training and practice /$fby Gabriele Hooffacker 205 $a1st ed. 2022. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Palgrave Macmillan,$d2022. 215 $a1 online resource (197 pages) 311 08$aPrint version: Hooffacker, Gabriele Online Journalism Wiesbaden : Palgrave Macmillan,c2022 9783658357306 320 $aIncludes bibliographical references and index. 327 $aThe profession: activities and fields of work -- The medium -- Online users -- Hypertext and storyboard -- Forms of presentation and multimodal formats -- Participative forms and formats -- The law -- Education and training -- Technical terms. 330 $aThe handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)? This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content The profession: activities and fields of work.- The medium.- Online users.- Hypertext and storyboard.- Presentation forms and multi-modal formats.- Participative forms and formats.- The law.- Training and further education.- Technical terms. The target groups Journalists Graduates and lecturers in academies and journalism schools Young professionals Lecturers and students at universities The author Gabriele Hooffacker founded the Journalism Academy in Munich and is professor for the teaching area "media-adequate content preparation" at the University of applied sciences Leipzig. 606 $aJournalism 606 $aJournalism$xAuthorship 606 $aDigital Journalism 606 $aNews Journalism 606 $aWriting and Reporting 615 0$aJournalism. 615 0$aJournalism$xAuthorship. 615 14$aDigital Journalism. 615 24$aNews Journalism. 615 24$aWriting and Reporting. 676 $a070.4 700 $aHooffacker$b Gabriele$01069508 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910568244903321 996 $aOnline Journalism$92845081 997 $aUNINA