LEADER 01395nam 2200445 450 001 9910564687203321 005 20221119234645.0 010 $a3-030-90657-4 035 $a(MiAaPQ)EBC6961675 035 $a(Au-PeEL)EBL6961675 035 $a(CKB)21605793300041 035 $a(PPN)262169126 035 $a(EXLCZ)9921605793300041 100 $a20221119d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aCommodity marketing $estrategies, concepts, and cases /$fedited by Margit Enke, Anja Geigenmu?ller, Alexander Leischnig 210 1$aCham, Switzerland :$cSpringer,$d[2022] 210 4$dİ2022 215 $a1 online resource 225 1 $aManagement for professionals 311 08$aPrint version: Enke, Margit Commodity Marketing Cham : Springer International Publishing AG,c2022 9783030906566 320 $aIncludes bibliographical references. 410 0$aManagement for professionals. 606 $aCommodification 615 0$aCommodification. 676 $a338.020688 702 $aEnke$b Margit 702 $aGeigenmu?ller$b Anja 702 $aLeischnig$b Alexander 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910564687203321 996 $aCommodity Marketing$92836930 997 $aUNINA