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024 7 $a10.1007/978-3-030-98183-9
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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aOrganizational Innovation in the Digital Age /$fedited by Carolina Machado, J. Paulo Davim
205   $a1st ed. 2022.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022.
215   $a1 online resource (221 pages)
300   $aIncludes index.
311 08$aPrint version: Machado, Carolina Organizational Innovation in the Digital Age Cham : Springer International Publishing AG,c2022 9783030981822 
327   $aChapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets -- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process -- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy -- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding -- Chapter 5. The future of work: Personal and engaging practices for a superior productivity -- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data -- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations -- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.
330   $aThis book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business?s development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age.
606   $aIndustrial management
606   $aTechnological innovations
606   $aBig data
606   $aIndustrial Management
606   $aInnovation and Technology Management
606   $aBig Data
615  0$aIndustrial management.
615  0$aTechnological innovations.
615  0$aBig data.
615 14$aIndustrial Management.
615 24$aInnovation and Technology Management.
615 24$aBig Data.
676   $a658.4063
676   $a658.4063
702   $aMachado$b Carolina$f1965-
702   $aDavim$b J. Paulo
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910564685703321
996   $aOrganizational innovation in the digital age$92982763
997   $aUNINA