LEADER 06090nam 2200505z- 450 001 9910563149803321 005 20230221123002.0 035 $a(CKB)5680000000036174 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/35780 035 $a(EXLCZ)995680000000036174 100 $a20202102d2019 |y 0 101 0 $atam 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$a???????????????? ???? ???????? ? Social Media in South India (Tamil) 210 $aLondon$cUCL Press$d2019 215 $a1 electronic resource (376 p.) 225 1 $aWhy We Post 311 $a9781787354900 330 $aOne of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices. 330 $a?????? ???? ?? ??????? ??????, ?? ???????? ??? ????? ?? ????? ???? ??? ??????? ?????? ?? ????? ?? ??????? ???????? ???? ?? ?????????????? ???????? ?? ?? ??, ???? ???????? ?? ????? ???????? ?? ??????? ??? ?? ???? ?? ????? ?????? ???? ??. ?? ?? ??? ???? ?? ???? ???? ??? ??, ?? ??????? ?? ????? ??? ??? ???? ???????? ?? ??????, ?? ????????? ????? ???????????? ?? ??????? ???? ?? ??????? ?? ??? ?? ???? ??????? ?? ???? ?? ??? ??. ???? ?? ??????? ?? ??????????? ?? ??? ??? ??? ?????? ???? ????? ??? ???, ?? ??????? ?? ??????? ?????? ?? ?????? ???? ???????? ???? ?? ?? ??????? ?? ?? ??? ???? ??, ?? ?????? ?? ?? ????????? ?? ??? ?? ???? ?? ?????? ?? ??????? ???? ?? ???? ?????? ??? ?? ?????? ???? ???? ??. ????????? ??, ??? ?? ????? ?? ??????? ?????? ?? ?????? ?? ??????? ???? ??? ?? ????, ????, ???? ?? ???? ?? ?????? ?? ???? ???????? ???? ??? ?? ???? ?? ?? ??????? ?????? ?? ??? ??????? ????????? ?? ????? ???? ???? ???. ?? ??? ???? ???? ??? ?? ?? ???? ?? ??????? ?????? ?? ????? ?? ?????????? ?????? ???? ?? ?? ???? ???????? ???? ??? ?????? ???? ??? ??????? ??????, ?????? ??????? ???????? ?? ??????? ???? ???? ??, ?????? ??? ??????? ??????? ?? ?????? ?? ????? ???. 517 $aெ்்் ூ ்் – Social Media in South India 517 $a???????????????? ???? ???????? ? Social Media in South India 606 $aCommunication studies$2bicssc 606 $aCultural studies$2bicssc 606 $aMedia studies$2bicssc 606 $aSociology & anthropology$2bicssc 610 $a?????????????? 610 $a???? ???????? 610 $a?????????? 610 $aIndia 610 $aCaste 610 $aTechnology 610 $aSocial media 615 7$aCommunication studies 615 7$aCultural studies 615 7$aMedia studies 615 7$aSociology & anthropology 700 $aVenkatraman$b Shriram$4auth$0913794 906 $aBOOK 912 $a9910563149803321 996 $a???????????????? ???? ???????? ? Social Media in South India (Tamil)$93024918 997 $aUNINA