LEADER 05725nam  2200481z- 450 
001 9910563149703321
005 20230221122936.0
035   $a(CKB)5680000000036175
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/28538
035   $a(oapen)doab28538
035   $a(EXLCZ)995680000000036175
100   $a20||||||d2019      |y         0
101 0 $ahin
135   $aurmn|---annan
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$a?????? ???? ??? ??????? ??????  - Social Media in South India
210   $aLondon$cUCL Press$d2019
215   $a1 online resource (256 p.)
225 1 $aWhy We Post
311 08$a9781787354910 
330   $aOne of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.    Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.
330   $a?????? ???? ?? ??????? ??????, ?? ???????? ??? ????? ?? ????? ???? ??? ??????? ?????? ?? ????? ?? ??????? ???????? ???? ?? ?????????????? ???????? ?? ?? ??, ???? ???????? ?? ????? ???????? ?? ??????? ??? ?? ???? ?? ????? ?????? ???? ??. ?? ?? ??? ???? ?? ???? ???? ??? ??, ?? ??????? ?? ????? ??? ??? ???? ???????? ?? ??????, ?? ????????? ????? ???????????? ?? ??????? ???? ?? ??????? ?? ??? ?? ???? ??????? ?? ???? ?? ??? ??. ???? ?? ??????? ?? ??????????? ?? ??? ??? ??? ?????? ???? ????? ??? ???, ?? ??????? ?? ??????? ?????? ?? ?????? ???? ???????? ???? ?? ?? ??????? ?? ?? ??? ???? ??, ?? ?????? ?? ?? ????????? ?? ??? ?? ???? ?? ?????? ?? ??????? ???? ?? ???? ?????? ??? ?? ?????? ???? ???? ??.    ????????? ??, ??? ?? ????? ?? ??????? ?????? ?? ?????? ?? ??????? ???? ??? ?? ????, ????, ???? ?? ???? ?? ?????? ?? ???? ???????? ???? ??? ?? ???? ?? ?? ??????? ?????? ?? ??? ??????? ????????? ?? ????? ???? ???? ???. ?? ??? ???? ???? ??? ?? ?? ???? ?? ??????? ?????? ?? ????? ?? ?????????? ?????? ???? ?? ?? ???? ???????? ???? ??? ?????? ???? ??? ??????? ??????, ?????? ??????? ???????? ?? ??????? ???? ???? ??, ?????? ??? ??????? ??????? ?? ?????? ?? ????? ???.
606   $aCommunication studies$2bicssc
606   $aMedia studies$2bicssc
606   $aSociology & anthropology$2bicssc
610   $aCaste
610   $aIndia
610   $aSocial media
610   $aTechnology
610   $a???????
610   $a?????? ????
610   $a??????
610   $a??????? ??????
615  7$aCommunication studies
615  7$aMedia studies
615  7$aSociology & anthropology
700   $aVenkatraman$b Shriram$4auth$0913794
906   $aBOOK
912   $a9910563149703321
996   $a?????? ???? ??? ??????? ?????? - Social Media in South India$94424671
997   $aUNINA