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100   $a20230217d2022      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCash Flow $eThe businesses of menstruation /$fCamilla Mørk Røstvik
210  1$aLondon :$cUCL Press,$d2022.
210  4$d©2022
215   $a1 online resource  (x, 218 pages) $cillustrations (some color)
311   $a1-78735-544-6 
320   $aIncludes bibliographical references and index.
330   $aThe menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement?Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
517   $aCash Flow
606   $aHistory
606   $aMenstruation
606   $aFeminine hygiene products industry
615  0$aHistory.
615  0$aMenstruation.
615  0$aFeminine hygiene products industry.
676   $a612.662
700   $aRøstvik$b Camilla Mørk$01281135
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a9910563098103321
996   $aCash Flow$93018203
997   $aUNINA