LEADER 03391nam 2200541 450 001 9910563095103321 005 20211206122151.0 010 $a0-472-90269-5 024 7 $a10.3998/mpub.12013603 035 $a(CKB)5840000000016785 035 $a(OCoLC)1287256228 035 $a(MdBmJHUP)musev2_100677 035 $aEBL6954150 035 $a(AU-PeEL)EBL6954150 035 $a(MiAaPQ)EBC6954150 035 $a(MiU)10.3998/mpub.12013603 035 $a(EXLCZ)995840000000016785 100 $a20211206h20222022 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aElectoral campaigns, media, and the new world of digital politics /$fDavid Taras and Richard Davis, editors 210 1$aAnn Arbor, Michigan :$cUniversity of Michigan Press,$d2022. 210 4$dİ2022 215 $a1 online resource (1 online resource vi, 314 pages) $cillustrations 300 $aDescription based upon print version of record. 300 $aMRU author. 311 $a0-472-07518-7 320 $aIncludes bibliographical references and index. 330 3 $aToday, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums - newspapers, radio, and television - but also through new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach different audiences in different ways and campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains under-utilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people's readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function? 606 $aDigital media$xPolitical aspects 606 $aCommunication in politics$xTechnological innovations 606 $aPolitical campaigns$xSocial aspects 615 0$aDigital media$xPolitical aspects. 615 0$aCommunication in politics$xTechnological innovations. 615 0$aPolitical campaigns$xSocial aspects. 676 $a324.7302854678 702 $aDavis$b Richard$f1955- 702 $aTaras$b David$f1950- 712 02$aMichigan Publishing (University of Michigan), 801 0$bEYM 801 1$bEYM 906 $aBOOK 912 $a9910563095103321 996 $aElectoral Campaigns, Media, and the New World of Digital Politics$92837266 997 $aUNINA