LEADER 01047nlm0 22003371i 450 001 990009814460403321 005 20140124153512.0 010 $a9783527618675$bonline 035 $a000981446 035 $aFED01000981446 035 $a(Aleph)000981446FED01 035 $a000981446 100 $a20140124d2004----km-y0itay0103----ba 101 0 $aeng 135 $adrnn-008mamaa 200 1 $a<>formation of stars$bRisorsa elettronica$fSteven W. Stahler and Francesco Palla 210 $aWeinheim$cWiley-VCH$d2004 230 $aDocumento elettronico 306 $aPublished Online: 3 JAN 2008 336 $aTesto 337 $aFormato pdf 676 $a523.88 700 1$aStahler,$bSteven William$0521911 701 1$aPalla,$bFrancesco$0521912 801 0$aIT$bUNINA$gREICAT$2UNIMARC 856 4 $zFull text per gli utenti Federico II$uhttp://onlinelibrary.wiley.com/book/10.1002/9783527618675 901 $aEB 912 $a990009814460403321 961 $aStars$aFormation 996 $aFormation of stars$9835310 997 $aUNINA LEADER 08247aac 2200565 n 450 001 9910563087903321 005 20241113231741.0 010 $a80-210-9357-9 024 $ahttps://doi.org/10.5817/CZ.MUNI.M210-9357-2019 035 $a(CKB)4100000012793547 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/80847 035 $a(MiAaPQ)EBC6913530 035 $a(ceeol)ceeol1106752 035 $a(CEEOL)1106752 035 $a(oapen)doab80847 035 $a(Au-PeEL)EBL6913530 035 $a(OCoLC)1305841621 035 $a(EXLCZ)994100000012793547 100 $a20232406d2019 ||e | 101 0 $acze 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 1 $aPersonální marketing v ?ízení lidských zdroj?$fSv?tlana Myslivcová 205 $a1st ed. 210 $aBrno [Czech Republic] $cMasarykova univerzita nakladatelství$d2019 215 $a1 electronic resource (215 p.) 311 08$a80-210-9356-0 327 $aIntro -- Anotace -- Annotation -- Annotation -- Obsah -- Seznam tabulek -- Seznam obrázk? -- Úvod -- 1. Koncepce a cíl monografie -- 1.1 Cíle -- 1.2 Koncep?ní rámec -- 1.3 Hypotézy -- 2. Personální marketing -- 2.1 Vymezení a specifika pojmu personální marketing -- 2.2 Historie personálního marketingu v zahrani?í a v ?eském prost?edí -- 2.3 ?ízení lidských zdroj? -- 2.3.1 Strategické ?ízení a personální marketing -- 2.4 Marketingový mix v personálním marketingu -- 2.4.1 Produkt -- 2.4.2 Cena -- 2.4.3 Místo -- 2.4.4 Komunikace -- 2.4.5 Osobnost -- 2.5 Externí a interní personální marketing -- 2.5.1 Externí personální marketing -- 2.5.2 Interní personální marketing -- 2.5.3 Pracovní spokojenost a motivace zam?stnanc? -- 2.6 Kritické zhodnocení dosavadních teoretických poznatk? a identifikace mezer pro dal?í poznání -- 3. Metodická východiska a postupy pou?ité v monografii -- 3.1 Metody sb?ru dat -- 3.2 Strategie výb?ru respondent? a sb?r dat -- 3.3 Metody analýzy dat -- 3.4 Reliabilita a validita dat -- 4. Výsledky ?et?ení -- 4.1 Kvalitativní výzkum uplat?ování personálního marketingu -- 4.2 P?edvýzkum -- 4.2.1 Charakteristika respondent? -- 4.2.2 Známost a podpora personálního marketingu -- 4.2.3 Vnímání personálního marketingu -- 4.2.4 ?etnost vyu?ití nástroj? personálního marketingu -- 4.2.5 Ú?innost nástroj? personálního marketingu -- 4.2.6 Získávání zam?stnanc? -- 4.2.7 Vnímání podniku uchaze?i o zam?stnání -- 4.2.8 Strategie budování zna?ky zam?stnavatele -- 4.2.9 Stabilizace zam?stnanc? -- 4.2.10 P?ehled výsledk? -- 4.3 Hlavní výzkum -- 4.3.1 Charakteristika respondent? -- 4.3.2 Uplatn?ní personálního marketingu v praxi a podpora aktivit v oblasti personálního marketingu -- 4.3.3 Vnímání a obsah personálního marketingu -- 4.3.4 ?etnost vyu?ití nástroj? personálního marketingu -- 4.3.5 D?le?itost nástroj? personálního marketingu. 327 $a4.3.6 D?le?itost prost?edk? podporujících spokojenost / stabilizaci zam?stnanc? -- 4.3.7 P?ehled výsledk? -- 4.4 Model personálního marketingu -- 5. Shrnutí výsledk? a p?ínosy -- 5.1 Hlavní p?ínosy pro teorii -- 5.2 Hlavní p?ínosy pro praxi -- Záv?r -- Seznam pou?ité literatury -- Rejst?ík -- P?ílohy -- P?íloha A - vzor dotazníku pro p?edvýzkum -- P?íloha B - vzor dotazníku pro hlavní výzkum. 330 $aPersonnel marketing is currently taking shape as a separate industry that connects the management of human resources with marketing and places each employee into the role of a customer. The connection of these two areas creates an effect with synergy, which leads to better work with human capital. However, even despite the current need for innovative approaches to acquiring employees, the potential of personnel marketing is unsatisfactorily utilised both in the Czech Republic and abroad. In professional and scientific literature, foreign and mainly domestic, there are very few publications focused on personnel marketing comprehensively. They have explained its innovativeness, how activities carried out in personnel marketing differ from ?classic? personnel-related activities. What is the relationship between personnel marketing and the employer?s brand. It is synonymous, or building the brand is part of the communication strategy. Something else unknown relating to personnel marketing is its practical use. In Czech and world literature there is a lack of information about reality if practical application of personnel marketing is tied to an enterprise?s size. It is also possible in connection with personnel marketing to state critically that in both professional and scientific literature, there are rarely models available which illustrate factors leading to job satisfaction. In the terminology of personnel marketing these are factors of internal personnel marketing. Models which would currently illustrate factors of external marketing and/or enable understanding of personnel marketing as a whole were not identified by the author. The main objective of the monograph was to define tools and attributes of external and internal personnel marketing and resources supporting employees? satisfaction and stability, which are important for effective management of human resources. In order to achieve this objective, quality research was conducted, along with two mutually corresponding quantitative studies ? pre-research and main research. The aim of the qualitative research was to find out whether business practice is familiar with personnel marketing and how it perceives the contents of personnel marketing and to identify tools of internal and external personnel marketing applied in practice. The outputs of the qualitative research were the basis and source for realisation of quantitative research studies. Quantitative research was carried out in two steps. The pre-research research was focused on the most important employers in the Liberec Region, and the respondents were experts in human resources from these companies. The aim was to determine the perception of personnel marketing, determine the numerousness and effectiveness of personnel marketing tools, to determine the importance of individual resources for stabilisation/satisfaction of employees. Based on the results of this quantitative research, it was not possible to determine whether application of personnel marketing was tied to the company?s size. Therefore, the main quantitative research was conducted. The main quantitative research was based on findings of pre-research and was focused all on employers in the Liberec Region. The respondents were HR experts from these companies. The aim was to determine the perception of personnel marketing, along with determination of the frequency of use and the importance of personnel marketing tools and to determine the degree of importance of resources that would lead to satisfaction/stabilisation of employees. The aim of the finding was also to determine whether the size of the company had an effect on individual responses. For example, an effort was made to determine if the importance of individual personnel marketing tools varied depending on company size. Also within this research, personnel marketing factors were identified, including factors that support satisfaction/stabilisation of employees. 606 $aBusiness Economy / Management 606 $aAccounting - Business Administration 606 $aMarketing / Advertising 606 $aHuman Resources in Economy 606 $aSocio-Economic Research 615 0$aBusiness Economy / Management 615 0$aAccounting - Business Administration 615 0$aMarketing / Advertising 615 0$aHuman Resources in Economy 615 0$aSocio-Economic Research 700 $aMyslivcová$b Sv?tlana$01222656 712 02$aCentral and Eastern European Online Library 801 0$bceeol 801 1$bceeol 906 $aBOOK 912 $a9910563087903321 996 $aPersonální marketing v ?ízení lidských zdroj?$92835963 997 $aUNINA