LEADER 02980 am 22005653u 450 001 9910563075803321 005 20230621135931.0 035 $a(CKB)3800000000216128 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/32660 035 $a(EXLCZ)993800000000216128 100 $a20171016d2017uuuu uu| 0 101 0 $aeng 135 $aurb|#---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSocial media in South India$b[electronic resource] /$fShriram Venkatraman 210 $cUCL Press$d2017 210 1$aLondon, England :$cUCL Press,$d2007. 215 $a1 online resource (xi, 244 pages) $cillustrations, maps; digital, PDF file(s) 225 1 $aWhy We Post 300 $aPublished under a CC BY-NC-ND 4.0 licence. 311 $a1-911307-96-7 320 $aIncludes bibliographical references and index. 327 $aList of figures --List of tables --1. Panchagrami and its complexities --2. The social media landscape: people, their perception and presence on social media --3. Visual posting: continuing visual spaces --4. Relationships: kinship on social media --5. Bringing home to work: the role of social media in blurring work-non-work boundaries --6. The wider world: social media and education in a knowledge economy --7. Conclusion: social media and its continuing complexities --Notes --References --Index. 330 $aOne of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. 410 0$aWhy We Post 606 $aSocial media$zIndia$zTamil Nadu 606 $aOnline social networks$zIndia$zTamil Nadu 606 $aInternet$xSocial aspects$zIndia$zTamil Nadu 607 $aTamil Nadu (India)$xSocial life and customs 610 $aindia 610 $acaste 610 $asocial media 610 $atechnology 610 $aFacebook 610 $aMobile phone 610 $aTwitter 610 $aWhatsApp 615 0$aSocial media 615 0$aOnline social networks 615 0$aInternet$xSocial aspects 676 $a302.2310954 700 $aVenkatraman$b Shriram$0913794 712 02$aEuropean Research Council, 801 2$bUkMaJRU 906 $aBOOK 912 $a9910563075803321 996 $aSocial media in South India$92047412 997 $aUNINA