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005 20221119132113.0
010   $a9783662637951$b(electronic bk.)
010   $z9783662637944
035   $a(MiAaPQ)EBC6950265
035   $a(Au-PeEL)EBL6950265
035   $a(CKB)21496997500041
035   $a(PPN)262169118
035   $a(EXLCZ)9921496997500041
100   $a20221119d2022      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe right sensory mix $edecoding customers' behavior and preferences /$fDiana Derval
205   $aSecond edition.
210  1$aBerlin, Germany :$cSpringer,$d[2022]
210  4$dİ2022
215   $a1 online resource (341 pages)
225 1 $aManagement for professionals
311 08$aPrint version: Derval, Diana The Right Sensory Mix Berlin, Heidelberg : Springer Berlin / Heidelberg,c2022 9783662637944 
320   $aIncludes bibliographical references and index.
410  0$aManagement for professionals.
606   $aProduct differentiation
606   $aSenses and sensation
606   $aTarget marketing
615  0$aProduct differentiation.
615  0$aSenses and sensation.
615  0$aTarget marketing.
676   $a338.6
700   $aDerval$b Diana$01062601
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910559399703321
996   $aThe Right Sensory Mix$92832722
997   $aUNINA