LEADER 04155nam 2200637 450 001 9910164054303321 005 20170211000451.0 010 $a9781522523741$belectronic 010 $z9781522523734$bprint 024 7 $a10.4018/978-1-5225-2373-4 035 $a(CKB)3710000001051680 035 $a(MiAaPQ)EBC4802080 035 $a(CaBNVSL)gtp00566829 035 $a(OCoLC)971891261 035 $a(IGIG)00174661 035 $a(EXLCZ)993710000001051680 100 $a20170203d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aNarrative advertising models and conceptualization in the digital age /$fRecep Y?lmaz [editor] 210 1$aHershey, Pennsylvania :$cIGI Global,$d2017. 210 4$dİ2017 215 $aPDFs (360 pages) $cillustrations 225 1 $aAdvances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,$x2327-5529 311 $a1-5225-2373-1 320 $aIncludes bibliographical references and index. 327 $aA model for interactive advertising narration / Filiz Resuloglu, Recep Y?lmaz -- Homo-di-fict: creations turn against humanity in South Park Town / Filiz Erdogan Tugran, Aytac? Hakan Tugran -- Actor effect: a study on historical figures who have shaped the advertising narration / Bilgen Basal -- Mobile advertising: mobile advergame models for tourism marketing / Evrim C?eltek -- Advergamers: new advertising fans of the digital age / Veysel C?akmak -- Narrative 3.0: generating of user integrated narrative / M. Nur Erdem -- Create it! Extend it!: Evolution of comics through narrative advertising / Ugur K?l?nc? -- Historical transformation of the advertising narration in Turkey: from stereotype to digital media / Recep Y?lmaz, Ali C?ak?r, Filiz Resuloglu -- The structural transformation of space in Turkish television commercials as a narrative component / Burcu Alt?parmak -- A literature review on the viral advertising narrative structure / Murat Koc?yigit -- The functions of the narrator in digital advertising / Nursel Bolat -- An experimental research about using augmented reality in advertising for measurement of advertisement liking and effectiveness level / Idil Say?mer, Banu Ku?c?u?ksarac? -- Violence narration in digital advertising / Hasan Turgut -- The reconstruction of the "youth ideal" in narrative advertising / Gu?lten Arslantu?rk -- QR code advertisements in tourism marketing / Evrim C?eltek -- Labour as chronotope: happy tomorrow discourse in narrative advertising / Hasan Turgut, Merve Turgut -- Space as a character in narrative advertising: a qualitative research on country promotion works / Aysu Altas. 330 3 $a"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies"--Provided by publisher. 410 0$aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. 606 $aAdvertising 606 $aNarration (Rhetoric) 606 $aStorytelling in mass media 610 $aAnimation 610 $aAugmented reality 610 $aDigital games 610 $aInteractive advertising 610 $aMobile advertising 610 $aTourism marketing 610 $aViolence narration 610 $aViral advertising 615 0$aAdvertising. 615 0$aNarration (Rhetoric) 615 0$aStorytelling in mass media. 676 $a659.1 700 $aYilmaz$b Recep$01248433 702 $aY?lmaz$b Recep 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910164054303321 996 $aNarrative advertising models and conceptualization in the digital age$92893525 997 $aUNINA LEADER 03552nam 2201009z- 450 001 9910557146803321 005 20210501 035 $a(CKB)5400000000040590 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/68674 035 $a(oapen)doab68674 035 $a(EXLCZ)995400000000040590 100 $a20202105d2020 |y 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$a2D Materials and Van der Waals Heterostructures$ePhysics and Applications 210 $aBasel, Switzerland$cMDPI - Multidisciplinary Digital Publishing Institute$d2020 215 $a1 online resource (170 p.) 311 08$a3-03928-768-0 311 08$a3-03928-769-9 330 $aThe advent of graphene and, more recently, two-dimensional materials has opened new perspectives in electronics, optoelectronics, energy harvesting, and sensing applications. This book, based on a Special Issue published in Nanomaterials - MDPI covers experimental, simulation, and theoretical research on 2D materials and their van der Waals heterojunctions. The emphasis is the physical properties and the applications of 2D materials in state-of-the-art sensors and electronic or optoelectronic devices. 517 $a2D Materials and Van der Waals Heterostructures 606 $aTechnology: general issues$2bicssc 610 $a2D materials 610 $aadsorption energy 610 $aand magnetic property 610 $aCdS/g-C3N4 610 $acopper vanadate 610 $aCVD 610 $adensity functional theory 610 $adensity of states 610 $adiode 610 $aelectronic properties 610 $aelectronic structure 610 $afield effect transistors 610 $afirst principles calculations 610 $afluorescence emission 610 $agraphene 610 $agraphene oxide 610 $agraphene/MoS2 heterostructure 610 $ahalf-metallocene 610 $aheterojunction 610 $ahybrid density functional 610 $aIndium Selenide 610 $alarge-area 610 $aLayer-dependent 610 $alight-harvesting performance 610 $amechanical behaviors 610 $aMOS (Metal Oxide Semiconductor) capacitor 610 $aMXene 610 $aoptical properties 610 $apalladium selenide monolayer 610 $aphotoanode 610 $aphotocatalysis 610 $aphotocatalytic properties 610 $aphotodetection 610 $aphotodetector 610 $aphotovoltaics 610 $aphysical properties 610 $aPMMA 610 $aRaman mapping 610 $aresponsivity 610 $aSchottky barrier 610 $asensitivity 610 $aStone-Wales defected graphene 610 $astrain-tunable 610 $asurface plasmon resonance 610 $aTi3C2Tx 610 $atransition metal dichalcogenide 610 $atransition metal dichalcogenides 610 $atungsten diselenide 610 $atype-II heterostructure 610 $avan der Waals heterostructure 610 $awater splitting 610 $awork function 610 $aWS2 610 $aZnO/WS2 610 $aZnO/WSe2 615 7$aTechnology: general issues 700 $aBartolomeo$b Antonio$4edt$01278672 702 $aBartolomeo$b Antonio$4oth 906 $aBOOK 912 $a9910557146803321 996 $a2D Materials and Van der Waals Heterostructures$93025700 997 $aUNINA