LEADER 03117nam  2200721z- 450 
001 9910557135303321
005 20231214133704.0
035   $a(CKB)5400000000040700
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/68402
035   $a(EXLCZ)995400000000040700
100   $a20202105d2021      |y             0
101 0 $aeng
135   $aurmn|---annan
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSearch Engine Optimization
210   $aBasel, Switzerland$cMDPI - Multidisciplinary Digital Publishing Institute$d2021
215   $a1 electronic resource (104 p.)
311   $a3-03936-818-4 
311   $a3-03936-819-2 
330   $aThis Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.
606   $aInformation technology industries$2bicssc
610   $aSEO
610   $asearch engine optimization
610   $awebsite ranking
610   $aranking factors
610   $anews websites
610   $aGreece
610   $aCyprus
610   $acomments
610   $aASEO
610   $areverse engineering
610   $acitations
610   $agoogle scholar
610   $amicrosoft academic
610   $aweb of science
610   $aWoS
610   $ascopus
610   $aindicators
610   $aalgorithms
610   $arelevance ranking
610   $acitation databases
610   $aacademic search engines
610   $awebsite quality
610   $aweb presence
610   $aacademic rankings
610   $aaccessibility
610   $asearch engines
610   $asearch
610   $aonline journalism
610   $amedia websites
610   $anews content
610   $anews articles
615  7$aInformation technology industries
700   $aVeglis$b Andreas$4edt$0862421
702   $aGiomelakis$b Dimitrios$4edt
702   $aVeglis$b Andreas$4oth
702   $aGiomelakis$b Dimitrios$4oth
906   $aBOOK
912   $a9910557135303321
996   $aSearch Engine Optimization$93038781
997   $aUNINA