LEADER 02313nam  2200445   450 
001 9910555285803321
005 20200309121031.0
010   $a1-119-69466-3
010   $a1-119-69454-X
010   $a1-119-69470-1
035   $a(CKB)4100000010080517
035   $a(MiAaPQ)EBC6010959
035   $a(CaSebORM)9781786304575
035   $a(EXLCZ)994100000010080517
100   $a20200309d2020      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCultural mediations of brands$hVolume 3 $eunadvertization and quest for authority /$fCaroline Marti
205   $a1st edition
210  1$aLondon, England :$cISTE ;$aHoboken, New Jersey :$cWiley,$d2020.
215   $a1 online resource (271 pages)
311   $a1-78630-457-0 
330   $aBrands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture.  The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.
606   $aBranding (Marketing)
606   $aBranding (Marketing)$xSocial aspects
608   $aElectronic books.
615  0$aBranding (Marketing)
615  0$aBranding (Marketing)$xSocial aspects.
676   $a658.827
700   $aMarti$b Caroline$01218483
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910555285803321
996   $aCultural mediations of brands$92817832
997   $aUNINA