LEADER 04258nam 2200517 450 001 9910554267603321 005 20230630000502.0 010 $a3-11-067751-2 024 7 $a10.1515/9783110677515 035 $a(CKB)4100000011775383 035 $a(MiAaPQ)EBC6484648 035 $a(DE-B1597)536550 035 $a(OCoLC)1239992443 035 $a(DE-B1597)9783110677515 035 $a(EXLCZ)994100000011775383 100 $a20210315d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAutomotive human centred design methods /$fVoula Gkatzidou, Joseph Giacomin & Lee Skrypchuk 210 1$aBerlin ;$aBoston :$cDe Gruyter,$d[2021] 210 4$dİ2021 215 $a1 online resource (142 pages) 311 $a3-11-067736-9 327 $tFrontmatter -- $tContents -- $tPreface -- $tMethods -- $t1. AEIOU -- $t2. Affinity Diagram -- $t3. Bodystorming -- $t4. Brainstorming -- $t5. Buy a feature -- $t6. Card Sorting -- $t7. Co-Design -- $t8. Cognitive Walkthrough -- $t9. Cognitive Map -- $t10. Competitive Analysis -- $t11. Contextual Inquiry -- $t12. Crazy 8s -- $t13. Crowdsourcing -- $t14. Cultural Probes -- $t15. Customer Journey -- $t16. Delphi Survey -- $t17. Design Fiction -- $t18. Desirability Testing -- $t19. Diary Study -- $t20. Empathy Map -- $t21. Experience Prototyping -- $t22. Extreme Users -- $t23. Fly-on-The Wall -- $t24. Focus Group -- $t25. Harris Profile -- $t26. Heuristic Evaluation -- $t27. How Might We? -- $t28. Interview -- $t29. Laddering -- $t30. Love/Break up Letter -- $t31. Persona -- $t32. Picture Cards -- $t33. Repertory Grid Technique -- $t34. Role Playing -- $t35. Scenario -- $t36. Scenario Mapping -- $t37. Stakeholder Analysis -- $t38. Storytelling -- $t39. Storyboarding -- $t40. Survey -- $t41. Think-Aloud -- $t42. Touchstone Tour -- $t43. Tomorrow?s Headlines -- $t44. Wizard of Oz -- $t45. Word Concept Association -- $t46. Zaltman Metaphor Elicitation -- $t47. 5 Whys -- $tAppendix 1. Desirability Testing -- $tPhoto credits 330 $aThere is currently a great need for introductory materials to help professionals of all types to understand and deploy Human Centred Design (HCD) methods. This compendium, written in simple everyday language by authors who are experts in automotive ergonomics, UX and HMI, is inclusive and easily accessible. The 21st century is characterised by ever greater reliance on the innovation paradigm of HCD. In many sectors, the practices of "technology push" and "market pull" have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people. Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring. The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. This introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests. The book will prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD. The information regarding the selection of HCD methods, and their deployment, will provide a gentle introduction to the world of Human Centred Design. 606 $aHuman-machine systems 610 $aAutomotive Design. 610 $aCo-design. 610 $aErgonomics. 610 $aHuman Centred Design. 610 $aHuman Factors. 615 0$aHuman-machine systems. 676 $a620.82 700 $aGkatzidou$b Voula$01219467 702 $aGiacomin$b Joseph 702 $aSkrypchuk$b Lee 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910554267603321 996 $aAutomotive human centred design methods$92819718 997 $aUNINA