LEADER 03687nam 2200457 450 001 9910554248603321 005 20230629233247.0 010 $a3-11-072351-4 024 7 $a10.1515/9783110723519 035 $a(CKB)5590000000537017 035 $a(MiAaPQ)EBC6739284 035 $a(Au-PeEL)EBL6739284 035 $a(OCoLC)1266229355 035 $a(DE-B1597)571215 035 $a(DE-B1597)9783110723519 035 $a(EXLCZ)995590000000537017 100 $a20220626d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aResilience of luxury companies in times of change /$fGabriella Lojacono, Laura Ru Yun Pan 210 1$aBerlin ;$aBoston :$cWalter de Gruyter GmbH,$d[2021] 210 4$dİ2021 215 $a1 online resource (336 pages) 311 $a3-11-076071-1 327 $aIntro -- Foreword -- Introduction -- Acknowledgments -- Contents -- 1 The Fundamentals of Luxury -- 2 Key Strategic Paradoxes in the World of Luxury -- 3 Old Worlds and New Worlds -- 4 The Value of Country of Origin -- 5 The International Spread of Luxury -- 6 Innovation, Creativity and Management of Luxury Product Portfolios: What's New and What is Not -- 7 Sustainability in the Luxury Context -- 8 New Business Models of the 21st Century -- References -- List of Figures -- List of Tables -- Index -- About the Authors. 330 $aResilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times of change. It explores a variety of business models answering the following key questions: What is each brand?s value proposition used to attract a consumer?s willingness to pay? What is each brand?s target audience? How do brands navigate and expand their markets? And how do luxury companies organize their resources to design and develop products and services to continually sell to their customers? The answers to these questions provide the foundation of a luxury company?s business strategy and, as a result, its brand architecture. The authors also explore the patterns that have emerged in the ownership, management and the manufacturing in luxury goods companies, where dominance is usually found in certain countries. This book focuses on six key industries in the luxury product sector: fashion, automotive, hospitality, furniture, cosmetics and jewellery. It provides an international perspective with examples drawn from Europe, USA, the Middle East, China and Japan. Through these examples and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for digitalization. Using concepts and theories from macroeconomics (such as globalisation) and corporate and business strategy, the book aims to connect the dots between theory and practice. Resilience of Luxury Companies in Times of Change provides perspectives of the past, present and future ? how luxury companies have evolved over time and managed to stay resilient despite the challenges they have faced through the different eras. 606 $aLuxury goods industry 615 0$aLuxury goods industry. 676 $a658.802 700 $aLojacono$b Gabriella$0530425 702 $aPan$b Laura Ru Yun 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910554248603321 996 $aResilience of Luxury Companies in Times of Change$92815381 997 $aUNINA