LEADER 03940oam 2200481 450 001 9910554233103321 005 20210509014533.0 010 $a0-231-55133-9 024 7 $a10.7312/bayk19544 035 $a(CKB)4940000000602833 035 $a(MiAaPQ)EBC6385737 035 $a(DE-B1597)585396 035 $a(DE-B1597)9780231551335 035 $a(OCoLC)1196821053 035 $a(EXLCZ)994940000000602833 100 $a20210509d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aSoft-power internationalism $ecompeting for cultural influence in the 21st-century global order /$fedited by Burcu Baykurt, Victoria De Gracia 210 1$aNew York, New York :$cColumbia University Press,$d[2021] 210 4$d©2021 215 $a1 online resource (349 pages) $cillustrations 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tAcknowledgments -- $tIntroduction -- $tPART I. Historical and Conceptual Foundations of Soft- Power Internationalism -- $tI Soft- Power United States Versus Normative Power Europe -- $tII Circulating Liberalism -- $tPART II. Turkey -- $tIII Turkey?s ?Soft Power? -- $tIV Turkey as ?Trading State? -- $tPART III. Brazil -- $tV Bridge Builder, Humanitarian Donor, Reformer of Global Order -- $tVI Lula?s Assertive Foreign Policy -- $tPART IV. China -- $tVII China?s Soft Power in Africa -- $tVIII The Evolution of China?s Soft- Power Quest from the Late 1980s to the 2010s -- $tIX Global China and Symbolic Power in the Era of the Belt and Road -- $tPART V. Euro- Atlantic Perspectives -- $tX The End or the Beginning of Normative Power Europe? -- $tXI Is There a Coherent Ideology of Illiberal Modernity, and Is It a Source of Soft Power? -- $tPower, Culture, and Hegemony -- $tContributors -- $tIndex 330 $aThe term ?soft power? was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States?led liberal international order for a post?Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence.This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order. 606 $aCultural diplomacy 606 $aHegemony$vCross-cultural studies 610 $aSoft power 615 0$aCultural diplomacy. 615 0$aHegemony 676 $a327.114 702 $aBaykurt$b Burcu 702 $aDe Gracia$b Victoria 801 0$bCaPaEBR 801 1$bCaPaEBR 801 2$bUtOrBLW 906 $aBOOK 912 $a9910554233103321 996 $aSoft-power internationalism$92819072 997 $aUNINA