LEADER 03018nam 2200517 450 001 9910554205303321 005 20230629233135.0 010 $a0-300-25873-9 024 7 $a10.12987/9780300258738 035 $a(CKB)5590000000467782 035 $a(DE-B1597)583166 035 $a(DE-B1597)9780300258738 035 $a(MiAaPQ)EBC6639449 035 $a(Au-PeEL)EBL6639449 035 $a(OCoLC)1250265800 035 $a(EXLCZ)995590000000467782 100 $a20220202d2021 uy 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe voice catchers $ehow marketers listen in to exploit your feelings, your privacy, and your wallet /$fJoseph Turow 210 1$aNew Haven, Connecticut :$cYale University Press,$d[2021] 210 4$dİ2021 215 $a1 online resource (288 p.) 300 $aIncludes index. 311 $a0-300-24803-2 320 $aIncludes bibliographical references and index. 327 $tFrontmatter --$tCONTENTS --$tTHE VOICE CATCHERS --$tIntroduction: Here Comes the Voice Intelligence Industry --$t1 Rise of the Seductive Assistants --$t2 What Marketers See in Voice --$t3 An Operating System for Your Life --$t4 Voice Tech Conquers the Press --$t5 Advertisers Get Ready --$t6 Voice Profiling and Freedom --$tAcknowledgments --$tNotes --$tIndex 330 $aYour voice as biometric data, and how marketers are using it to manipulate you The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers?but also politicians and governments?may use voice profiling to infer characteristics about you to serve their interests, not yours or society?s. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective and offers a clarion call for regulating this rising surveillance regime. 606 $aInteractive marketing 606 $aVoice 606 $aArtificial intelligence$xMarketing applications 615 0$aInteractive marketing. 615 0$aVoice. 615 0$aArtificial intelligence$xMarketing applications. 676 $a658.80028563 700 $aTurow$b Joseph$0801217 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910554205303321 996 $aThe voice catchers$92819987 997 $aUNINA