LEADER 03183nam 2200517 450 001 9910554202303321 005 20230629232521.0 010 $a3-11-068392-X 024 7 $a10.1515/9783110683929 035 $a(CKB)5590000000444189 035 $a(DE-B1597)539535 035 $a(DE-B1597)9783110683929 035 $a(MiAaPQ)EBC6550913 035 $a(Au-PeEL)EBL6550913 035 $a(OCoLC)1246583287 035 $a(EXLCZ)995590000000444189 100 $a20211018d2021 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLean cx $ehow to differentiate at low cost and least risk /$fRobert Dew, 3 others 210 1$aBerlin, Germany :$cWalter de Gruyter GmbH,$d[2021] 210 4$dİ2021 215 $a1 online resource (XXX, 208 p.) $c60 short cases studies in boxed text 311 $a3-11-068368-7 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tAcknowledgements -- $tAbout the Authors -- $tForeword -- $tContents -- $tList of Cases -- $tList of Figures -- $tList of Tables -- $tIntroduction -- $tChapter 1 The Case for Change -- $tChapter 2 Defining Lean CX -- $tChapter 3 Creating Market Cut-Through -- $tChapter 4 Where to Start -- $tChapter 5 Managing the Cycle -- $tChapter 6 Business to Business -- $tChapter 7 Explore and Exploit -- $tConclusion: Our Future is Lean -- $tBibliography -- $tIndex 330 $aIn recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources. 606 $aCustomer relations 610 $aAgile Marketing. 610 $aAmbidexterity. 610 $aCustomer Experience Management. 610 $aLean Management. 610 $aStrategic Innovation. 615 0$aCustomer relations. 676 $a658.812 700 $aDew$b Robert$01219588 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910554202303321 996 $aLean cx$92819959 997 $aUNINA LEADER 04003nam 2200625 a 450 001 9910785405703321 005 20200520144314.0 010 $a1-282-95115-7 010 $a9786612951152 010 $a90-474-4399-3 024 7 $a10.1163/ej.9789004179691.i-430 035 $a(CKB)2670000000066873 035 $a(EBL)635061 035 $a(OCoLC)695989778 035 $a(SSID)ssj0000437227 035 $a(PQKBManifestationID)11274790 035 $a(PQKBTitleCode)TC0000437227 035 $a(PQKBWorkID)10432372 035 $a(PQKB)10074519 035 $a(MiAaPQ)EBC635061 035 $a(OCoLC)477272013$z(OCoLC)435879447 035 $a(nllekb)BRILL9789047443995 035 $a(Au-PeEL)EBL635061 035 $a(CaPaEBR)ebr10439308 035 $a(CaONFJC)MIL295115 035 $a(PPN)170414442 035 $a(EXLCZ)992670000000066873 100 $a20091208d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe glory of Yue$b[electronic resource] $ean annotated translation of the Yuejue shu /$fby Olivia Milburn 210 $aLeiden ;$aBoston $cBrill$d2010 215 $a1 online resource (442 p.) 225 1 $aSinica Leidensia,$x0169-9563 ;$vv. 93 300 $aDescription based upon print version of record. 311 $a90-04-17969-0 320 $aIncludes bibliographical references (p. [399]-421) and index. 327 $tPreliminary Material /$rO. Milburn -- $tThe Historical Background /$rO. Milburn -- $tThe Yuejue Shu /$rO. Milburn -- $tChapter One. Basic Matters /$rO. Milburn -- $tChapter Two. The Record Of King Ping Of Chu /$rO. Milburn -- $tChapter Three. The Record Of The Lands Of Wu /$rO. Milburn -- $tChapter Four. The Men Of Wu /$rO. Milburn -- $tChapter Five. The Book Of The Young Master Of Accountancy /$rO. Milburn -- $tChapter Six. Asking For Food Aid /$rO. Milburn -- $tChapter Seven. Stratagems For The Age /$rO. Milburn -- $tChapter Eight. The Record Of Fan Bo /$rO. Milburn -- $tChapter Nine. Chen Cheng Heng /$rO. Milburn -- $tChapter Ten. The Record Of The Lands Of Yue /$rO. Milburn -- $tChapter Eleven. The Outer Tradition Of The Young Master Of Accountancy /$rO. Milburn -- $tChapter Twelve. The Divination Of The King Of Wu?s Dream /$rO. Milburn -- $tChapter Thirteen. The Record Of Precious Swords /$rO. Milburn -- $tChapter Fourteen. The Nine Methods /$rO. Milburn -- $tChapter Fifteen. The Record Of Military Auras /$rO. Milburn -- $tChapter Sixteen. The Pillow Book /$rO. Milburn -- $tChapter Seventeen. The Tradition Of Lord Chunshen /$rO. Milburn -- $tChapter Eighteen. The Narratives Of Virtue /$rO. Milburn -- $tChapter Nineteen. Concluding Remarks /$rO. Milburn -- $tBibliography /$rO. Milburn -- $tIndex /$rO. Milburn. 330 $aThe Glory of Yue is the first translation into any Western language of the Yuejue shu , a collection of essays on history, literature, religion, architecture, economic thought, military science, and philosophy related to the ancient kingdoms of Wu and Yue, in present day eastern China. This book consists of sixteen chapters, together with three additional chapters of explanation written by the compilers in approximately 25 CE. This translation is presented with copious annotations and explanations, linking the concepts discussed with the development of the mainstream Chinese cultural tradition, and draws on both modern Western and Chinese exegesis, as well as archeological discoveries, to elucidate this highly complex and unjustly neglected text. 410 0$aSinica Leidensia ;$vv. 93. 607 $aChina$xHistory$ySpring and Autumn period, 722-481 B.C 676 $a931/.03 701 $aMilburn$b Olivia$01498048 701 $aWu$b Ping$ffl. 40.$01498049 701 $aYuan$b Kang$ffl. 40.$01498050 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785405703321 996 $aThe glory of Yue$93723425 997 $aUNINA