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035   $a(Verlag Barbara Budrich)9783847408918
035   $a(ScCtBLL)f274a77e-ea46-4329-9bb5-957047187e24
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100   $a20251102d2016      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aConsumer Psychology: A Study Guide to Qualitative Research Methods /$fPaul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens
205   $a1st ed.
210   $aLeverkusen$cVerlag Barbara Budrich$d2016
215   $a1 online resource (168 p.)
300   $aDescription based upon print version of record.
311 08$a9783847407720 
311 08$a3847407724 
327   $aConsumer Psychology: A Study Guide to Qualitative Research Methods; Book Sections; Detailed table of contents; Preface; Synopsis of Chapters; Section 1 - Planning the Research Project; Chapter 1. What are Qualitative Research Methods in Qualitative Consumer Psychological Research?; Chapter 2. Using a Mapping Sentence to Manage a Consumer Research Project; Chapter 3. Research Ethics; Section 2 - Approaches to Qualitative Research Methods in Consumer Psychological Research; Chapter 4. Projective Techniques; Chapter 5. Focus Groups; Chapter 6. In-Depth Interviews; Chapter 7. Ethnography
327   $aChapter 8. NetnographyChapter 9. Visual Ethnography; Chapter 10. Artefacts; Chapter 11. Archives; Chapter 12. Journals and Diaries; Chapter 13. Autoethnography; Section 3 - Practical Procedures; Introduction; Chapter 14. Projective Techniques; Chapter 15. Focus Groups; Chapter 16. In-Depth Interviews; Chapter 17. Ethnography; Chapter 18. Netnography; Chapter 19. Visual Ethnography; Chapter 20. Artefacts; Chapter 21. Archives; Chapter 22. Journals and Diaries; Chapter 23. Autoethnography; Section 4 - Writing and Analysing a Research Report
327   $aChapter 24. The Structure of an Academic Article/ReportAppendices
330   $aThis book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
606   $aqualitative research
606   $aethnography
606   $aconsumer research
615  4$aqualitative research
615  4$aethnography
615  4$aconsumer research
676   $a658.8/342
700   $aHackett$b Paul M.W$cProf.$4aut$0941757
702   $aSchwarzenbach$b Jessica$4aut
702   $aJürgens$b Uta Maria$4aut
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910552996103321
996   $aConsumer Psychology: A Study Guide to Qualitative Research Methods$94415517
997   $aUNINA