LEADER 03461oam 22005174a 450 001 9910552762903321 005 20220413233411.0 010 $a1-4798-1190-4 024 7 $a10.18574/9781479811908 035 $a(CKB)4100000010078339 035 $a(MiAaPQ)EBC5996240 035 $a(DE-B1597)570707 035 $a(DE-B1597)9781479811908 035 $a(OCoLC)1132416482 035 $a(OCoLC)1280133438 035 $a(MdBmJHUP)musev2_83025 035 $a(PPN)259240354 035 $a(EXLCZ)994100000010078339 100 $a20190406d2020 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDistributed Blackness$eAfrican American cybercultures 210 1$a[Place of publication not identified]$cNEW YORK University Press,$d2020. 210 4$dİ2020. 215 $a1 online resource (ix, 271 pages )$cillustrations 225 0 $aCritical Cultural Communication 311 $a1-4798-2037-7 320 $aIncludes bibliographical references and index. 327 $aCover -- DISTRIBUTED BLACKNESS -- Title -- Copyright -- Dedication -- CONTENTS -- Introduction 327 $a1. Distributing Blackness: Ayo Technology! Texts, Identities, and Blackness -- 2. Information Inspirations: The Web Browser as Racial Technology -- 3. ?The Black Purposes of Space Travel?: Black Twitter as Black Technoculture -- 4. Black Online Discourse, Part 1: Ratchetry and Racism -- 5. Black Online Discourse, Part 2: Respectability -- 6. Making a Way out of No Way: Black Cyberculture and the Black Technocultural Matrix 327 $aAcknowledgments -- Notes -- References -- Index -- About the Author 330 8 $aFrom BlackPlanet to #BlackGirlMagic, 'Distributed Blackness' places blackness at the very center of internet culture. Andre Brock Jr. claims issues of race and ethnicity as inextricable from and formative of contemporary digital culture in the United States. 'Distributed Blackness' analyzes a host of platforms and practices (from Black Twitter to Instagram, YouTube, and app development) to trace how digital media have reconfigured the meanings and performances of African American identity. Brock moves beyond widely circulated deficit models of respectability, bringing together discourse analysis with a close reading of technological interfaces to develop nuanced arguments about how "blackness" gets worked out in various technological domains. 0As Brock demonstrates, there's nothing niche or subcultural about expressions of blackness on social media: internet use and practice now set the terms for what constitutes normative participation. Drawing on critical race theory, linguistics, rhetoric, information studies, and science and technology studies, Brock tabs between black-dominated technologies, websites, and social media to build a set of black beliefs about technology. In explaining black relationships with and alongside technology, Brock centers the unique joy and sense of community in being black online now. 410 0$aCritical cultural communication. 606 $aLANGUAGE ARTS & DISCIPLINES$xLinguistics$2bisacsh 615 0$aLANGUAGE ARTS & DISCIPLINES$xLinguistics. 676 $a302.23089/96073 700 $aBROCK$b ANDR$01214115 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910552762903321 996 $aDistributed blackness$92803884 997 $aUNINA