LEADER 03444nam 2200421 450 001 9910544853303321 005 20220929120045.0 010 $a3-030-86680-7 035 $a(MiAaPQ)EBC6889638 035 $a(Au-PeEL)EBL6889638 035 $a(CKB)21251138500041 035 $a(PPN)260830984 035 $a(EXLCZ)9921251138500041 100 $a20220929d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aMedia and change management $ecreating a path for new content formats, business models, consumer roles, and business responsibility /$fMatthias Karmasin, Sandra Diehl, Isabell Koinig, editors 210 1$aCham, Switzerland :$cSpringer,$d[2022] 210 4$dİ2022 215 $a1 online resource (491 pages) $cillustrations 311 08$aPrint version: Karmasin, Matthias Media and Change Management Cham : Springer International Publishing AG,c2022 9783030866792 327 $a1. Introduction 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change 3. Strange bedfellows? Business Modelling, Convergence and Change Management 4. The effects of big data on media management5. Controlling and Change Management6. Change Management in Human Resources 7. Work in Transition: Digital Media and its Transformative Potential for Work 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion 9. Managing brands in an ever-changing media environment 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications 13. Convergence, Consumer Behavior and Change Management 14. Right to privacy - a (re)measurement 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment 16. Sense making as a chnage agent towards CSR strategy in the media 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland 1 8. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises 19. Uncharted Territory: Dtafication as a challenge for journalism ethics 20. Harnessing change in a disruptive environment: case studies in media management and innovation 21. Change Management and New Organizational Forms of Content Creation 22 Digital News Distribution and Intermediaries 23. Algorithms on the Internet: Factor of media change and challenge for change management 24. The Role of Human Computer Interactoin (HCI) in Change Management 25. Everybody is going to Twitch: Game Streaming and its Impact on Research 26. 5 G Mobile Targeting Ads 27. Conclusion 606 $aMass media$xManagement 615 0$aMass media$xManagement. 676 $a302.23068 702 $aKarmasin$b Matthias 702 $aDiehl$b Sandra 702 $aKoinig$b Isabell 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910544853303321 996 $aMedia and change management$92917296 997 $aUNINA