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100   $a20050830d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe art & craft of case writing$b[electronic resource] /$fWilliam Naumes and Margaret J. Naumes
205   $a2nd ed.
210   $aArmonk, N.Y. $cM.E. Sharpe$dc2006
215   $a1 online resource (296 p.)
300   $aDescription based upon print version of record.
311   $a0-7656-1681-5 
320   $aIncludes bibliographical references (p. 243-256) and index.
327   $aContents; List of Exhibits; Preface; Prologue: The Power of Storytelling; 1 What Is a Case and Why Write One?; 2 Objectives-Key to the Case; 3 Finding a Case Site and Gathering Data; 4 Research Cases; 5 The Instructor's Manual, Part 1; 6 Organizing the Case; 7 Testing and Refining the Teaching Case; 8 The Instructor's Manual, Part 2; 9 Notes, Case Series, and Other Supplements; 10 Video and Multimedia Case Studies; Appendix I. Case Example-First Draft "Meyers & Morrison: A Question of Professional Ethics"; Appendix II. Instructor's Manual-First Draft "Meyers & Morrison Instructor's Manual"
327   $aAppendix III. Case Example-Published Version Meyers & Morrison: A Question of Professional EthicsAppendix IV. Instructor's Manual-Final Version Meyers & Morrison: A Question of Professional Ethics; References; For Further Reading; About the Authors; Index
330   $aA practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. It is suitable for those conducting case research in business or the social sciences - whether experienced or novice. It also includes skills for writing both teaching cases and research cases.
517 3 $aArt and craft of case writing
606   $aCase method
606   $aTextbooks$xAuthorship
608   $aElectronic books.
615  0$aCase method.
615  0$aTextbooks$xAuthorship.
676   $a371.39
700   $aNaumes$b William$01180602
701   $aNaumes$b Margaret J$01180603
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910542071403321
996   $aThe art & craft of case writing$92740529
997   $aUNINA