LEADER 05499nam 2200757 450 001 9910459726703321 005 20200909225244.0 010 $a90-272-6870-3 035 $a(CKB)3710000000379021 035 $a(EBL)1996993 035 $a(SSID)ssj0001459283 035 $a(PQKBManifestationID)12549761 035 $a(PQKBTitleCode)TC0001459283 035 $a(PQKBWorkID)11456693 035 $a(PQKB)10565024 035 $a(PQKBManifestationID)16037183 035 $a(PQKB)22526815 035 $a(MiAaPQ)EBC1996993 035 $a(DLC) 2015006085 035 $a(Au-PeEL)EBL1996993 035 $a(CaPaEBR)ebr11040234 035 $a(CaONFJC)MIL769228 035 $a(OCoLC)903436754 035 $a(EXLCZ)993710000000379021 100 $a20150417h20152015 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aLearner corpora in language testing and assessment /$fedited by Marcus Callies, University of Bremen, Sandra Go?tz, Justus Liebig University, Giessen 210 1$aAmsterdam, [Netherlands] ;$aPhiladelphia, [Pennsylvania] :$cJohn Benjamins Publishing Company,$d2015. 210 4$dİ2015 215 $a1 online resource (226 p.) 225 0 $aStudies in Corpus Linguistics (SCL),$x1388-0373 ;$vVolume 70 300 $aDescription based upon print version of record. 311 $a90-272-0378-4 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aLearner Corpora in Language Testing and Assessment; Editorial page; Title page; LCC data; Table of contents; Learner corpora in language testing and assessment: Prospects and challenges; Acknowledgements; References; Section I. New corpus resources, tools and methods; The Marburg Corpus of Intermediate Learner English (MILE); 1. Introduction; 2. Learner corpora in the light of the CEFR; 2.1 The raw data; 2.2 The annotation; 3. MILE - design and compilation; 4. Conclusion; References; Avalingua: Natural language processing for automatic error detection; 1. Introduction 327 $a2. Automatic error detection and correction2.1 Previous research; 2.2 Applications; 3. Avalingua; 3.1 Target; 3.2 Motivations; 3.3 The system; 3.3.1 Lexical module; 3.3.2 Spelling module; 3.3.3 Syntactic module; 3.3.4 Language identification; 3.3.5 Student model; 4. System evaluation; 4.1 A specific implementation; 4.2 The learner corpora; 4.3 Evaluation protocol; 4.4 Results; 4.5 Error analysis and discussion; 5. Conclusions; References; Data commentary in science writing: Using a small, specialized corpus for formative assessment practices; 1. Background and aims 327 $a2. Approaching data commentary from a pedagogical perspective: The case for small, specialized corpora annotated for discourse movesin the ESP classroom3. A small, specialized corpus of data commentaries; 4. The discourse annotation model; 5. Self-assessment and the role of the corpus; 5.1 Towards corpus-informed formative self-assessment activities; 5.1.1 Teacher-designed activities on moves in data commentaries; 5.1.2 Teacher-designed peer-assessment activities of master's thesis corpus data; 5.1.3 Teacher- and student-initiated activities involving students' own writing 327 $a6. Final remarks and outlookAcknowledgement; References; First steps in assigning proficiency to texts in a learner corpus of computer-mediated communication; 1. Introduction; 2. The CMC Learner Corpus; 2.1 CMC in the classroom; 2.2 The CMC corpora; 3. Criteria for assigning proficiency; 3.1 Following established practice; 3.2 Practicality and ease of implementation; 3.3 Reference native-speaker norms; 4. Method; 4.1 Performance decision trees; 4.2 Sequence of PDTs; 4.3 PDT for accuracy; 4.4 PDT for fluency; 4.5 PDT for complexity; 5. Results; 5.1 Preliminary results of proficiency ratings 327 $a5.2 Descriptive statistics5.3 Vocabulary level; 6. Discussion; 6.1 Validity of the proficiency measurement tool; 6.2 PDT proficiency levels and institutional status; 6.3 PDT proficiency levels and individual variation; 6.4 Limitations of the proposed measurement tool; 7. Conclusion; References; Appendix; Section II. Data-driven approaches to the assessment of proficiency; The English Vocabulary Profile as a benchmark for assigning levels to learner corpus data ; 1. Introduction; 2. Developmental indices and language proficiency; 3. The CEFR and reference level descriptions 327 $a4. The English Profile and criterial features 410 0$aStudies in Corpus Linguistics 606 $aLanguage and languages$xAbility testing$xData processing 606 $aLanguage and languages$xStudy and teaching$xData processing 606 $aElectronic data processing 606 $aInformation storage and retrieval systems 606 $aPunched card systems 608 $aElectronic books. 615 0$aLanguage and languages$xAbility testing$xData processing. 615 0$aLanguage and languages$xStudy and teaching$xData processing. 615 0$aElectronic data processing. 615 0$aInformation storage and retrieval systems. 615 0$aPunched card systems. 676 $a418.0076 702 $aCallies$b Marcus 702 $aGo?tz$b Sandra 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459726703321 996 $aLearner corpora in language testing and assessment$91393012 997 $aUNINA LEADER 03656nam 2200577 a 450 001 9910452652303321 005 20200520144314.0 010 $a1-4443-6081-7 010 $a1-283-54234-X 010 $a9786613854797 010 $a1-4443-6080-9 035 $a(CKB)2550000000107732 035 $a(EBL)965707 035 $a(OCoLC)799766859 035 $a(SSID)ssj0000688212 035 $a(PQKBManifestationID)12289565 035 $a(PQKBTitleCode)TC0000688212 035 $a(PQKBWorkID)10756748 035 $a(PQKB)10421982 035 $a(MiAaPQ)EBC965707 035 $a(Au-PeEL)EBL965707 035 $a(CaPaEBR)ebr10580252 035 $a(CaONFJC)MIL385479 035 $a(EXLCZ)992550000000107732 100 $a20111020d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe copywriter's toolkit$b[electronic resource] $ethe complete guide to strategic advertising copy /$fMargo Berman 210 $aChichester, West Sussex, U.K. ;$aMalden, Mass. $cWiley-Blackwell$d2012 215 $a1 online resource (398 p.) 300 $aDescription based upon print version of record. 311 $a1-4051-9952-0 311 $a1-4051-9953-9 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. 330 $a"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing examples are shown using industry standard formats. You'll quickly see how radio scripts differ from TV scripts, how television storyboards are best presented, and how print copy is typed up to facilitate typesetting. Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy"--$cProvided by publisher. 606 $aAdvertising copy$vHandbooks, manuals, etc 608 $aElectronic books. 615 0$aAdvertising copy 676 $a659.13/2 700 $aBerman$b Margo$f1947-$0721081 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452652303321 996 $aThe copywriter's toolkit$92061682 997 $aUNINA LEADER 01458nam 2200469 450 001 9910467308203321 005 20200520144314.0 010 $a1-68335-191-6 010 $a1-61312-706-5 035 $a(CKB)4340000000215886 035 $a(MiAaPQ)EBC5111363 035 $a(Au-PeEL)EBL5111363 035 $a(CaPaEBR)ebr11460397 035 $a(OCoLC)1009241361 035 $a(EXLCZ)994340000000215886 100 $a20190109d2014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAltman /$fKathryn Reed Altman and Giulia D'Agnolo Vallan ; introduction by Martin Scorsese 210 1$aNew York, New York :$cAbrams,$d2014. 215 $a1 online resource (335 pages) $cillustrations 311 $a1-4197-0777-9 320 $aIncludes filmography and index. 606 $aMotion pictures$zUnited States$xHistory 606 $aMotion picture producers and directors$zUnited States$vBiography 608 $aElectronic books. 615 0$aMotion pictures$xHistory. 615 0$aMotion picture producers and directors 676 $a791.4302/33092 700 $aAltman$b Kathryn Reed$01028142 702 $aD'Agnolo Vallan$b Giulia 702 $aScorsese$b Martin 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910467308203321 996 $aAltman$92444007 997 $aUNINA LEADER 04335nam 2200553 450 001 9910539336403321 005 20200520144314.0 010 $a1-119-50946-7 010 $a1-119-50947-5 010 $a1-119-50945-9 035 $a(CKB)5120000000108601 035 $a(Au-PeEL)EBL5558401 035 $a(OCoLC)1057657918 035 $a(CaSebORM)9781119509448 035 $a(MiAaPQ)EBC5558401 035 $a(JP-MeL)3000132079 035 $a(EXLCZ)995120000000108601 100 $a20181115d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLinear programming and resource allocation modeling /$fMichael J. Panik 205 $a1st edition 210 1$aHoboken, New Jersey :$cWiley,$d2019. 215 $a1 online resource (451 pages) 225 1 $aTHEi Wiley ebooks 300 $aIncludes bibliographical references (p405-409) and index 311 $a1-119-50944-0 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- Mathematical Foundations -- Introduction to Linear Programming -- Computational Aspects of Linear Programming -- Variations of the Standard Simplex Routine -- Duality Theory -- Linear Programming and the Theory of the Firm -- Sensitivity Analysis -- Analyzing Structural Changes -- Parametric Programming -- Parametric Programming and the Theory of the Firm -- Duality Revisited -- Simplex-Based Methods of Optimization -- Data Envelopment Analysis (DEA). 330 $aGuides in the application of linear programming to firm decision making, with the goal of giving decision-makers a better understanding of methods at their disposal Useful as a main resource or as a supplement in an economics or management science course, this comprehensive book addresses the deficiencies of other texts when it comes to covering linear programming theory?especially where data envelopment analysis (DEA) is concerned?and provides the foundation for the development of DEA. Linear Programming and Resource Allocation Modeling begins by introducing primal and dual problems via an optimum product mix problem, and reviews the rudiments of vector and matrix operations. It then goes on to cover: the canonical and standard forms of a linear programming problem; the computational aspects of linear programming; variations of the standard simplex theme; duality theory; single- and multiple- process production functions; sensitivity analysis of the optimal solution; structural changes; and parametric programming. The primal and dual problems are then reformulated and re-examined in the context of Lagrangian saddle points, and a host of duality and complementary slackness theorems are offered. The book also covers primal and dual quadratic programs, the complementary pivot method, primal and dual linear fractional functional programs, and (matrix) game theory solutions via linear programming, and data envelopment analysis (DEA). This book: Appeals to those wishing to solve linear optimization problems in areas such as economics, business administration and management, agriculture and energy, strategic planning, public decision making, and health care Fills the need for a linear programming applications component in a management science or economics course Provides a complete treatment of linear programming as applied to activity selection and usage Contains many detailed example problems as well as textual and graphical explanations Linear Programming and Resource Allocation Modeling is an excellent resource for professionals looking to solve linear optimization problems, and advanced undergraduate to beginning graduate level management science or economics students. 410 0$6880-05$aTHEi Wiley ebooks. 606 $aLinear programming 606 $aResource allocation$xMathematical models 615 0$aLinear programming. 615 0$aResource allocation$xMathematical models. 676 $a519.72 686 $a417$2njb/09 686 $a519.7/2$2njb/09 700 $aPanik$b Michael J.$0525078 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910539336403321 996 $aLinear programming and resource allocation modeling$93428386 997 $aUNINA