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100   $a20181105d2018      uy             0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aEmbarrassment of product choices 1 $ehow to consume differently /$fMichel Millot
210  1$aLondon :$cISTE Ltd ;$aHoboken, NJ :$cJohn Wiley and Sons Inc,$d[2018]
210  4$d2018
215   $a1 online resource (215 pages)
225 1 $aTHEi Wiley ebooks
311   $a1-78630-311-6 
327   $aPower of Words -- Temptation --Belief and Respect -- Marketing and Lies-- Pleasing, Enjoying and Being Successful -- Powers that Be -- Power of "Made in France" -- Seeing, Touching and Getting a Feel -- innovative Product of a Known Brand -- Product Already Seen -- Buying Cheap.
330   $aProduct information is far too commercial (labels, publicity, websites, sellers, etc.) and too technical (product descriptions, trade press, laboratory measures, etc.). This information is practically always scattered, heterogeneous and incomplete. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. The power of disinformation is not something to be taken lightly - on the contrary, unable to avoid scams and product disinformation, the consumer-customer is often the victim of the economic necessity of companies. There is a difference between the reality of a product's qualities of use and environment, and the perception that the client has of it. We would like to trust word-of-mouth and the advice of friends but, due to the amplification of false information through the Internet and social media, their information is usually false. For this reason, when choosing a product, we must learn how to navigate the overload of useless information as well as the deceiving disinformation. The best choice or the best price/quality ratio also contains the risk of a bad choice -- Publisher's website.
410  0$aTHEi Wiley ebooks.
606   $aConsumer behavior$xSocial aspects
615  0$aConsumer behavior$xSocial aspects.
676   $a306.3
700   $aMillot$b Michel$0866068
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
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996   $aEmbarrassment of product choices 1$93013413
997   $aUNINA