LEADER 03208oam 22005774a 450 001 9910524878103321 005 20210915033554.0 010 $a1-4214-0167-3 035 $a(CKB)3890000000005557 035 $a(EBL)4398400 035 $a(OCoLC)941695743 035 $a(SSID)ssj0000818865 035 $a(PQKBManifestationID)11413697 035 $a(PQKBTitleCode)TC0000818865 035 $a(PQKBWorkID)10843716 035 $a(PQKB)11173559 035 $a(MiAaPQ)EBC4398400 035 $a(OCoLC)867792828 035 $a(MdBmJHUP)muse20167 035 $a(Au-PeEL)EBL4398400 035 $a(CaPaEBR)ebr11161117 035 $a(EXLCZ)993890000000005557 100 $a20091104d2008 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 10$aHorse Trading in the Age of Cars$eMen in the Marketplace /$fSteven M. Gelber 210 1$aBaltimore :$cJohns Hopkins University Press,$d2008. 210 4$dİ2008. 215 $a1 online resource (245 p.) 225 1 $aGender relations in the American experience 300 $aDescription based upon print version of record. 311 $a0-8018-8997-9 320 $aIncludes bibliographical references (p. [175]-217) and index. 327 $aCover; Contents; Preface; Introduction: The Cowboy and the Flapper; 1 Horse Trading: Duping the Buyer; Horses as Masculine Symbols; The Manly Art of Horse Trading; The Reputation of Horse Traders; The Horse Trading Business; Horse Trading as a Game; The Rules of the Game; Hiding Faults; Warranties; 2 Retailing: Satisfying the Buyer; Manufactured Transportation: Carriages and Bicycles; Negotiated (Discriminatory) Prices; Single (Democratic) Prices; Satisfaction Guaranteed or Your Money Cheerfully Refunded; 3 Cars: Joining the New Marketplace; Coachmen to Chauffeurs: The Male Lineage 327 $aCars in Stores One Posted Price to All; One-Price by Law; Advertising List Prices; 4 Used Cars: Undermining the New Marketplace; Origins; Trade-In Allowances and Over-Allowances; Controlling Over-Allowances; Cheating: "Buyers Are Liars"-And So Are Sellers; 5 The Triumph of the Price Pack: Selling the Deal; Price Padding with the Pack; After-Sales Packing; The 1950's: ". . . for Thieves to Sell to Mental Defectives"; Advertising and Blitz Marketing; Posting a Price; The Great Warranty War; 6 Bad Guys; The Car Seller's Career: Nasty, Brutish, and Short; The Sales Game: Tactics 327 $aThe Sales Game: Strategy Car Dealers' Reputation and Character; 7 Bargaining and Gender; "The Great American Sport of Bargaining"; Brokers; Cars and Masculinity; Women as Buyers and Sellers; Epilogue: Still Horse Trading in the Internet Age; The Dealer's Cost; Make Me an Offer!; Notes; Index; Illustrations 410 0$aGender relations in the American experience. 606 $aAutomobiles$xPurchasing 608 $aElectronic books. 615 0$aAutomobiles$xPurchasing. 676 $a381/.45629222 700 $aGelber$b Steven M$01097541 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910524878103321 996 $aHorse Trading in the Age of Cars$92617985 997 $aUNINA