LEADER 04854oam 22005894a 450 001 9910524854103321 005 20210915045508.0 010 $a1-4214-3328-1 035 $a(CKB)4100000010460923 035 $a(OCoLC)1127872474 035 $a(MdBmJHUP)muse78173 035 $a(EXLCZ)994100000010460923 100 $a20190830h20192001 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEntrepreneurial Vernacular$eDevelopers' Subdivisions in the 1920s /$fCarolyn S. Loeb 210 $cJohns Hopkins University Press 215 $a1 online resource (1 online resource (xvi, 273 pages) :)$cillustrations 225 0 $aCreating the North American landscape 300 $aThe text of this book is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License 300 $aOpen access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. 311 $a1-4214-3329-X 311 $a1-4214-3330-3 320 $aIncludes bibliographical references (pages 215-258) and index. 327 $aIntroduction : The entrepreneurial vernacular subdivision : Entrepreneurial vernacular ; The emergence of a housing solution in the 1920s ; The subdivisions and their builders ; Agency, form, and meaning -- Part I. Three subdivisions and their builders : 1. The Ford Homes: the case of the borrowed builders : The Ford Homes: background and overview ; The Ford Homes: design and construction ; The development of industrialized building ; relations of production ; Modeling efficient development -- 2. Brightmoor: the case of the absent architect : Brightmoor: background and overview ; B.E. Taylor and the development of Brightmoor ; The absent architect ; Situating Brightmoor -- 3. Westwood Highlands: the rise of the realtor : Westwood Highlands: background and overview ; The role of style ; The principles of organization ; Realtors: the professional project ; Realtors as community builders ; Rationalizing development -- Part II. Agency, form, and meaning : 4. The home-ownership network: constructing community : The prevalence of the single-family detached suburban house ; The home-ownership network ; The neighborhood unit plan ; Communities on the ground -- 5. Architectural style: The charm of continuity : The Ford Homes ; Brightmoor ; Westwood Highlands ; Stylistic pluralism ; The charm of continuity -- Conclusion: Architecture as social process : Distilling a new vernacular ; Entrepreneurial vernacular and the landscape exchange. 330 $aSuburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular. 410 0$aCreating the North American landscape. 606 $aReal estate development$2fast$3(OCoLC)fst01090973 606 $aLand subdivision$2fast$3(OCoLC)fst00991346 606 $aHousing$2fast$3(OCoLC)fst00962245 606 $aReal estate development$zUnited States$xHistory 606 $aHousing$zUnited States$xHistory 606 $aLand subdivision$zUnited States$xHistory 607 $aUnited States$2fast 608 $aHistory. 608 $aElectronic books. 615 0$aReal estate development. 615 0$aLand subdivision. 615 0$aHousing. 615 0$aReal estate development$xHistory. 615 0$aHousing$xHistory. 615 0$aLand subdivision$xHistory. 700 $aLoeb$b Carolyn S.$f1948-$01168396 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910524854103321 996 $aEntrepreneurial Vernacular$92720955 997 $aUNINA