LEADER 05983nam 22006015 450 001 9910522968103321 005 20251113183226.0 010 $a9783030837112 010 $a3030837114 024 7 $a10.1007/978-3-030-83711-2 035 $a(MiAaPQ)EBC6816998 035 $a(Au-PeEL)EBL6816998 035 $a(CKB)19934883900041 035 $a(OCoLC)1287129576 035 $a(PPN)258842636 035 $a(DE-He213)978-3-030-83711-2 035 $a(EXLCZ)9919934883900041 100 $a20211127d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing Tourist Destinations in Emerging Economies $eTowards Competitive and Sustainable Emerging Tourist Destinations /$fedited by Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2022. 215 $a1 online resource (315 pages) 225 1 $aPalgrave Studies of Marketing in Emerging Economies,$x2730-5562 311 08$aPrint version: Mensah, Ishmael Marketing Tourist Destinations in Emerging Economies Cham : Springer International Publishing AG,c2022 9783030837105 320 $aIncludes bibliographical references and index. 327 $aPart I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging economies in Asia -- Chapter 4: Competitiveness of emerging economies as tourist destinations -- Part II: Travel behaviour and ICT applications in destination marketing -- Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes -- Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies -- Chapter 7: Destination distribution systems and travel disintermediation in emerging economies -- Chapter 8: The progress of ICT applications in destination marketing in emerging economies -- Part III: Destination marketing process and activities -- Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines -- Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana -- Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines -- Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative -- Chapter 13: Marketing emerging tourist destinations during crisis and pandemics. 330 $aWhile tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don?t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents ? not to mention epidemics ? have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics,market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers. Ishmael Mensah is a Professor of Tourism and Hospitality Management and Ghana Director of the Confucius Institute at the University of Cape Coast. He is also an external expert at Hunan City University. Kandappan Balasubramanian is an Associate Professor with the School of Hospitality, Tourism and Events, Taylor's University, Malaysia. Mohd Raziff Jamaluddin, is a senior member of the Faculty of Hotel and Tourism Management in the biggest university in Malaysia, Universiti Teknologi MARA. Gina Alcoriza is an Assistant Professor and the program chairperson for the Tourism Management programme at the University of Santo Tomas-Legazpi, Legazpi City, Philippines. Vanessa Gaffar is an Associate Professor of marketing in the Faculty of Economics and Business Education, Universitas Pendidikan Indonesia. She is currently a Vice Dean for Academic Affairs. S. Mostafa Rasoolimanesh is an Associate Professor at the School of Hospitality, Tourism & Events, at Taylor's University. Mostafa is an editorial board member of more than 10 reputed tourism and hospitality journals. 410 0$aPalgrave Studies of Marketing in Emerging Economies,$x2730-5562 606 $aMarketing 606 $aInternational economic integration 606 $aGlobalization 606 $aMarketing 606 $aEmerging Markets and Globalization 615 0$aMarketing. 615 0$aInternational economic integration. 615 0$aGlobalization. 615 14$aMarketing. 615 24$aEmerging Markets and Globalization. 676 $a338.4791091724 676 $a338.4791091724 702 $aMensah$b Ishmael 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910522968103321 996 $aMarketing tourist destinations in emerging economies$92905664 997 $aUNINA