LEADER 03227nam  22006375  450 
001 9910522944903321
005 20251009103227.0
010   $a3-030-93131-5
024 7 $a10.1007/978-3-030-93131-5
035   $a(CKB)5580000000265776
035   $a(MiAaPQ)EBC6874778
035   $a(Au-PeEL)EBL6874778
035   $a(DE-He213)978-3-030-93131-5
035   $a(OCoLC)1293767008
035   $a(EXLCZ)995580000000265776
100   $a20220122d2022      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAchieving Business Competitiveness in a Digital Environment $eOpportunities in E-commerce and Online Marketing /$fedited by Tereza Semerádová, Petr Weinlich?
205   $a1st ed. 2022.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022.
215   $a1 online resource (247 pages)
225 1 $aContributions to Management Science,$x2197-716X
311 08$a3-030-93130-7 
327   $a1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms ? the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders ? the Case of Youtube Community.
330   $aThe COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
410  0$aContributions to Management Science,$x2197-716X
606   $aTelemarketing
606   $aInternet marketing
606   $aElectronic commerce
606   $aStrategic planning
606   $aLeadership
606   $aDigital Marketing
606   $ae-Commerce and e-Business
606   $aBusiness Strategy and Leadership
615  0$aTelemarketing.
615  0$aInternet marketing.
615  0$aElectronic commerce.
615  0$aStrategic planning.
615  0$aLeadership.
615 14$aDigital Marketing.
615 24$ae-Commerce and e-Business.
615 24$aBusiness Strategy and Leadership.
676   $a658.872
702   $aWeinlich$b Petr$f1976-
702   $aSemera?dova?$b Tereza$f1989-
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910522944903321
996   $aAchieving business competitiveness in a digital environment$92596963
997   $aUNINA