LEADER 03151nam 22005175 450 001 9910522941303321 005 20251009103314.0 010 $a9783658353698$b(electronic bk.) 010 $z9783658353681 024 7 $a10.1007/978-3-658-35369-8 035 $a(MiAaPQ)EBC6819316 035 $a(Au-PeEL)EBL6819316 035 $a(CKB)19956511700041 035 $a(OCoLC)1287136756 035 $a(PPN)258844809 035 $a(DE-He213)978-3-658-35369-8 035 $a(EXLCZ)9919956511700041 100 $a20211129d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOnline Marketing /$fby Ralf T. Kreutzer 205 $a1st ed. 2022. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer,$d2022. 215 $a1 online resource (256 pages) 225 1 $aBusiness and Management Series 311 08$aPrint version: Kreutzer, Ralf T. Online Marketing Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2022 9783658353681 327 $aInstruments, success factors and goals of online marketing -- Conception of online marketing deployment -- Instruments of online marketing -- E-commerce. . 330 $aThis textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning tests ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice. This book is an adapted translation of the original German 3rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologiesto support the authors. The Content Instruments, success factors and goals of online marketing Conception of online marketing Instruments of online marketing E-commerce The Author Prof. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. 410 0$aBusiness and Management Series 606 $aTelemarketing 606 $aInternet marketing 606 $aDigital Marketing 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aDigital Marketing. 676 $a658.872 700 $aKreutzer$b Ralf$01253475 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910522941303321 996 $aOnline marketing$92906096 997 $aUNINA