LEADER 04989nam 2200901 450 001 9910458032403321 005 20200520144314.0 010 $a1-78684-357-9 010 $a1-60649-985-8 035 $a(CKB)2550000001290740 035 $a(EBL)1685396 035 $a(SSID)ssj0001540045 035 $a(PQKBManifestationID)11859912 035 $a(PQKBTitleCode)TC0001540045 035 $a(PQKBWorkID)11533398 035 $a(PQKB)10052344 035 $a(OCoLC)880626294 035 $a(CaBNVSL)swl00403406 035 $a(MiAaPQ)EBC1685396 035 $a(Au-PeEL)EBL1685396 035 $a(CaPaEBR)ebr10873421 035 $a(CaONFJC)MIL604985 035 $a(EXLCZ)992550000001290740 100 $a20140525d2014 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 12$aA professional and practitioner's guide to public relations research, measurement, and evaluation /$fDavid Michaelson and Don W. Stacks 205 $aSecond edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (288 p.) 225 1 $aPublic relations collection,$x2157-3476 300 $aPart of: 2014 digital library. 311 $a1-60649-984-X 311 $a1-306-73734-6 320 $aIncludes bibliographical references (pages 259-264) and index. 327 $aPart I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. 330 3 $aContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as a guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. By the end of the book, you will understand why and how research is conducted and will be able to apply best practice standards to any research done by supply-side vendors or internal research departments. 410 0$a2014 digital library. 410 0$aPublic relations collection.$x2157-3476 606 $aPublic relations$xEvaluation 606 $aPublic relations$xResearch 608 $aElectronic books. 610 $apublic relations 610 $anonfinancial indicators 610 $amedia analysis 610 $ameasurement 610 $ainterviewing 610 $agoals and objectives 610 $afocus groups 610 $aexperimentation 610 $aevaluation 610 $acontent analysis 610 $asurvey and poll research 610 $astatistical analysis 610 $astandardized measurement 610 $asecondary research 610 $asampling 610 $areturn on investment (ROI) 610 $areturn on expectation (ROE) 610 $aresearch 610 $aresearch methods 610 $aqualitative research 610 $aquantitative research 615 0$aPublic relations$xEvaluation. 615 0$aPublic relations$xResearch. 676 $a659.2 700 $aMichaelson$b David.$0868995 702 $aStacks$b Don W. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458032403321 996 $aA professional and practitioner's guide to public relations research, measurement, and evaluation$91940022 997 $aUNINA LEADER 05462nam 22007215 450 001 9910522566003321 005 20230810173555.0 010 $a9783030828660 010 $a3030828662 024 7 $a10.1007/978-3-030-82866-0 035 $a(MiAaPQ)EBC6882596 035 $a(Au-PeEL)EBL6882596 035 $a(CKB)21069033500041 035 $a(DE-He213)978-3-030-82866-0 035 $a(EXLCZ)9921069033500041 100 $a20220204d2022 u| 0 101 0 $aeng 135 $aurcz#---auuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDancing Across the Lifespan $eNegotiating Age, Place, and Purpose /$fedited by Pam Musil, Doug Risner, Karen Schupp 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2022. 215 $a1 online resource (282 pages) $cillustrations (some color) 311 08$aPrint version: Musil, Pam Dancing Across the Lifespan Cham : Springer International Publishing AG,c2022 9783030828653 320 $aIncludes bibliographical references and index. 327 $aChapter 1: Introduction -- Section I: Educational Contexts -- Chapter 2: A Letter Re-Membering Ballet Class: My Young Black Self Writes Her White Ballet Teacher -- Chapter 3: The Youngest Dancers and the Curricula That Engages Them -- Chapter 4: Empowering Young Male Dancers: Perspectives of Adult-Collaborators from the Outside-In -- Chapter 5: When Students Become Teachers -- Chapter 6: Aging in Place in Higher Ed Dance: A View from Middle Age -- Section II: Social and Cultural Contexts -- Chapter 7: B-Girl at 50 -- Chapter 8: Dancing Un-Visible Bodies -- Chapter 9: Dancing While Parenting While Dancing -- Chapter 10: Aesthetic Community Building: Moving Stories of Fathers and Sons -- Chapter 11: Dance Me to the End with Love: A Duet with Neuroscience and Dance -- Section III: Artistic Contexts -- Chapter 12: Age Appropriate Ideals in Dance Competition Culture: More! More! More! -- Chapter 13: Age as Another Other: Why I Make Intergenerational Dances -- Chapter 14: Conversations on Change: A Project about Women, Dance, and Aging -- Chapter 15: Narratives on Dancing and Expiring: An "End of Life" Autoethnographic Essay -- Index. 330 $aThis book critically examines matters of age and aging in relation to dance. As a novel collection of diverse authors' voices, this edited book traverses the human lifespan from early childhood to death as it negotiates a breadth of dance experiences and contexts. The conversations ignited within each chapter invite readers to interrogate current disciplinary attitudes and dominant assumptions and serve as catalysts for changing and evolving long entrenched views among dancers regarding matters of age and aging. The text is organized in three sections, each representing a specific context within which dance exists. Section titles include educational contexts, social and cultural contexts, and artistic contexts. Within these broad categories, each contributor's milieu of lived experiences illuminate age-related factors and their many intersections. While several contributing authors address and problematize the phenomenon of aging in mid-life and beyond, other authors tackle important issues that impact young dancers and dance professionals. Pam Musil, MA, is a professor emeritus of Dance, Brigham Young University, USA, and a former associate chair of the Department of Dance. As a post-retirement, she works as an independent researcher with interests that include human issues related to dance and literacy, education, gender, and age within populations that span grades 7-12, postsecondary dance education and beyond. Doug Risner, Ph.D., MFA, professor of dance, distinguished faculty fellow, and director, MA in Dance and Theater Teaching Artistry at Wayne State University, USA, conducts research on the sociology of dance training and education. His book, Masculinity, Intersectionality and Identity: Why Boys (Don't) Dance [2022], is published by Palgrave MacMillan. Karen Schupp, MFA, is an associate professor of dance and an associate director of the Herberger Institute School of Music, Dance, and Theater at Arizona State University, USA. Her research interests include dance competition culture, dance curriculum and pedagogy in tertiary education, and equity across the spectrum of dance education. 606 $aDance 606 $aActors 606 $aPerforming arts 606 $aTheater 606 $aSociology 606 $aArt$xStudy and teaching 606 $aDance 606 $aPerformers and Practitioners 606 $aTheatre and Performance Arts 606 $aSociology 606 $aCreativity and Arts Education 615 0$aDance. 615 0$aActors. 615 0$aPerforming arts. 615 0$aTheater. 615 0$aSociology. 615 0$aArt$xStudy and teaching. 615 14$aDance. 615 24$aPerformers and Practitioners. 615 24$aTheatre and Performance Arts. 615 24$aSociology. 615 24$aCreativity and Arts Education. 676 $a700.454 676 $a793.3 702 $aMusil$b Pamela S. 702 $aRisner$b Douglas S. 702 $aSchupp$b Karen 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910522566003321 996 $aDancing across the lifespan$92903087 997 $aUNINA