LEADER 03965nam 2200517 450 001 9910520072203321 005 20240108143913.0 010 $a1-4842-7502-0 024 7 $a10.1007/978-1-4842-7502-3 024 8 $a9781484275016 024 8 $a9781484275023 035 $a(PPN)274087529 035 $a(MiAaPQ)EBC6838866 035 $a(Au-PeEL)EBL6838866 035 $a(CKB)20275200700041 035 $a(OCoLC)1292357521 035 $a(OCoLC)1295469386 035 $a(OCoLC-P)1295469386 035 $a(CaSebORM)9781484275023 035 $a(EXLCZ)9920275200700041 100 $a20220905d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCommercializing growth $econnecting valuation with management and governance methodologies /$fJerry Schaufeld 205 $a[First edition] 210 1$aNew York, New York :$cApress L. P.,$d[2021] 210 4$dİ2021 215 $a1 online resource (113 pages) 300 $aIncludes index. 311 08$aPrint version: Schaufeld, Jerry Commercializing Growth Berkeley, CA : Apress L. P.,c2021 9781484275016 327 $aChapter 1: Growth an Introduction -- Chapter 2: Growth Rates -- Chapter 3: Global Perspective -- Chapter 4: Strategy and Business -- Chapter 5: Organizational Impact and Corporate Culture -- Chapter 6: Growth Resources Acquisition -- Chapter 7: Allocation of Resources -- Chapter 8: Market and Branding Considerations -- Chapter 9: Capital/ Financial Considerations -- Chapter 10: The Role of Technology -- Chapter 11: Risks and their Mitigation -- Chapter 12: Summary -- Appendix A: Before you Initiate: Investigate. 330 $aLink commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today--an arcane, statistical methodology--and bring it into the realm of modern management decision making. There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success. Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor's efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity. What You Will Learn Allocate growth resources, including the decision process, internal governance, and empowering leadership Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more Know the role of technology/IP, including the current state of application and the role of proprietary information Consider risk and downside, including company failure, loss of market share, and loss of key people/customers Who This Book Is For C-level management and above; corporate governance professionals; boards of directors; CEOs; venture and other investment organizations; business school academics, faculty, and students; and accounting, regulatory, and legal professionals. 606 $aEconomic development$xPlanning 615 0$aEconomic development$xPlanning. 676 $a338.9 700 $aSchaufeld$b Jerry$01075166 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910520072203321 996 $aCommercializing Growth$92584174 997 $aUNINA