LEADER 03192oam 2200673I 450 001 9910513706003321 005 20240506044647.0 010 $a9781351694902 010 $a1351694901 010 $a9781315171456 010 $a1315171457 010 $a9781351694919 010 $a135169491X 024 7 $a10.4324/9781315171456 035 $a(CKB)4100000000774161 035 $a(MiAaPQ)EBC5046722 035 $a(OCoLC)993951251 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/74982 035 $a(ScCtBLL)34464537-3861-488e-9897-19bc9c45e994 035 $a(EXLCZ)994100000000774161 100 $a20180706d2017 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aIntegrative framing analysis $eframing health through words and visuals /$fby Viorela Dan 205 $a1st ed. 210 $cTaylor & Francis$d2018 210 1$aNew York :$cRoutledge,$d2017. 215 $a1 online resource (183 pages) 225 1 $aRoutledge Research in Communication Studies ;$vVolume 4 311 08$a9781138046368 311 08$a1138046361 320 $aIncludes bibliographical references and index. 327 $aArguments in favor of integrative framing analyses -- Why so few integrative framing analyses? -- Factors influencing the act of framing -- An introduction to integrative framing analysis -- An integrative framing analysis of people living with HIV/AIDS. 330 $a"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. "--Provided by publisher. 410 0$aRoutledge research in communication studies ;$vVolume 4. 606 $aCommunication in medicine$vMethods 606 $aFrames (Sociology) 606 $aHealth Communication$xmethods$3(DNLM)D058015Q000379 606 $aVerbal Behavior$xphysiology$3(DNLM)D014705Q000502 606 $aVisual Perception$xphysiology$3(DNLM)D014796Q000502 606 $aConsumer Health Information$3(DNLM)D054626 615 0$aCommunication in medicine 615 0$aFrames (Sociology) 615 12$aHealth Communication$xmethods. 615 22$aVerbal Behavior$xphysiology. 615 22$aVisual Perception$xphysiology. 615 22$aConsumer Health Information. 676 $a362.101/4 700 $aDan$b Viorela$01070994 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910513706003321 996 $aIntegrative framing analysis$92565590 997 $aUNINA