LEADER 03538nam 22006371 450 001 9910512005503321 005 20200514202323.0 010 $a1-5013-0760-6 010 $a1-5013-0758-4 024 7 $a10.5040/9781501307607 035 $a(CKB)3710000000621453 035 $a(EBL)4456609 035 $a(SSID)ssj0001634898 035 $a(PQKBManifestationID)16197942 035 $a(PQKBTitleCode)TC0001634898 035 $a(PQKBWorkID)14820649 035 $a(PQKB)11570999 035 $a(PQKBManifestationID)16387873 035 $a(PQKB)23717646 035 $a(MiAaPQ)EBC4456609 035 $a(OCoLC)1106557756 035 $a(UtOrBLW)bpp09259914 035 $a(EXLCZ)993710000000621453 100 $a20160601d2016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBollywood in Britain $ecinema, brand, discursive complex /$fLucia Kra?mer 210 1$aNew York :$cBloomsbury Academic,$d2016. 215 $a1 online resource (297 p.) 300 $aDescription based upon print version of record. 311 $a1-5013-3854-4 311 $a1-5013-0761-4 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: 1. Introduction -- 2. What is 'Bollywood'? -- 3. Popular Indian Cinema in Britain -- Facts and Figures -- 4. Britain and Indian Diaspora Films -- Questions of Nostalgia -- 5. Beyond Films -- The Development of the Bollywood Brand -- 6. Mediations of Difference -- British Representations of Bollywood outside the Asian Niche -- 7. Bollywood Adaptations -- 8. Conclusion -- Filmography -- Bibliography -- Index. 330 $a"Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering."--$cProvided by publisher. 606 $aMotion picture industry$xSocial aspects$zGreat Britain 606 $aMotion picture industry$zGreat Britain 606 $aMotion pictures, Hindi$xInfluence 606 $aMotion pictures, Hindi$zGreat Britain 606 $2Cinema industry 615 0$aMotion picture industry$xSocial aspects 615 0$aMotion picture industry 615 0$aMotion pictures, Hindi$xInfluence. 615 0$aMotion pictures, Hindi 676 $a791.430941 700 $aKra?mer$b Lucia$f1973-$01066148 801 0$bUtOrBLW 801 1$bUtOrBLW 801 2$bUkLoBP 906 $aBOOK 912 $a9910512005503321 996 $aBollywood in Britain$92548672 997 $aUNINA