LEADER 05274nam 22005411 450 001 9910511739103321 005 20170828134239.0 010 $a1-350-03083-X 010 $a1-4742-7123-5 035 $a(CKB)4950000000153840 035 $a(MiAaPQ)EBC6234243 035 $a(OCoLC)1096493926 035 $a(UtOrBLW)bpp09262171 035 $a(EXLCZ)994950000000153840 100 $a20180920d2017 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe fundamentals of fashion management /$fSusan Dillon 205 $aSecond Edition. 210 1$aNew York :$cBloomsbury Visual Arts,$d[2017] 215 $a1 online resource 225 0 $aFundamentals 300 $aRevised ed. of the author's The fundamentals of fashion management, 2012. 300 $aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily. 311 $a1-4742-7121-9 327 $a1. The business of fashion- a global perspective -- An overview and evolution of the fashion industry; The impact of technology and ethical fashion and sustainability; Ten influential fashion global brands; Case study: Application of knowledge and checklist; Exercise: Personal SWOT; Interview: TBC (US) -- 2. Fashion forecasting and trend prediction -- Understanding fashion forecasting and trend prediction; Product design, innovation and development; The forecasting process; Trend prediction as a tool for fashion businesses; Forecasting and trend prediction companies; Case study: Presenting trend information; Exercise: Developing a forecast; Interview: LSN: Global Researcher -- 3. Introduction to the principles of fashion management -- The fashion organisation; The role of the fashion manager; Value chain analysis- a fashion perspective; Management theories and frameworks; Case study: Application of knowledge and checklist; Exercise: TBC; Interview: eCommerce manager or brand account manager (EU) -- 4. Fashion transition -- Fashion buying; The buying cycle and range planning; Merchandising with mathematics; Global sourcing, importing fashion and the supply chain process; Retail design and visual merchandising; Distribution and retailing; Case study: Application of knowledge and checklist; Exercise: Develop a range plan; Interview: Fashion buyer (US) -- 5. Fashion marketing and communication -- Understanding marketing; Marketing fashion products; Fashion communication; Fashion advertising; The internet and social media as a tool for brands; Case study: Application of knowledge and checklist; Exercise: Social media site; Interview: Digital marketing manager (US) -- 6. The fashion machine -- The fashion calendar; The fashion press; Fashion editorial; Fashion curating; Case study: Application of knowledge and checklist; Exercise: Press pack; Interview: Fashion journalist (EU) -- 7. Fashion Entrepreneurship and management -- Entrepreneurial practice; Developing new fashion concepts to commercialization; Identifying market (business) opportunities in the 21st century global fashion industry; New business models; Planning and management of the creative enterprise; Raising finance for creative projects; Understanding IP and protecting design work; Case study: Innovative emerging designers; Exercise: Crowd fund pitch; Interview: Nabil El Nayal, Fashion Entrepreneur (EU). 330 $a"The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields."--Bloomsbury Publishing. 606 $aClothing trade$xManagement 606 $aFashion merchandising 606 $aFashion merchandising$xStudy and teaching 606 $aFashion design$xStudy and teaching 606 $aAdvertising$xFashion 615 0$aClothing trade$xManagement. 615 0$aFashion merchandising. 615 0$aFashion merchandising$xStudy and teaching. 615 0$aFashion design$xStudy and teaching. 615 0$aAdvertising$xFashion. 676 $a746.9/2068 700 $aDillon$b Susan$01068052 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910511739103321 996 $aThe fundamentals of fashion management$92552474 997 $aUNINA