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200 10$aContent is king $enews media management in the digital age /$fGary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo with Gordon Fletcher, Maria Jose Herna?ndez Serrano, John Hill, Paul Jones, Young Mie Kim, Mikko Sihvonen, and Seamus Simpson
210  1$aNew York ;$aLondon :$cBloomsbury Academic, an imprint of Bloomsbury Publishing, Inc.,$d[2015]
215   $a1 online resource (257 p.)
300   $aDescription based upon print version of record.
311   $a1-62356-662-2 
311   $a1-62356-545-6 
320   $aIncludes bibliographical references and index.
327   $aChapter 1 Introduction -- Section One. Challenges facing newspapers -- Chapter 2. News media and their Communities -- Chapter 3. Disruptive Technological Innovation -- Section Two. Management and leadership of news media firms -- Chapter 4. Establishing Leadership and Strategic Management -- Chapter 5. Value Chain Structure and Properties -- Chapter 6. Self-Organizing Value Creation -- Chapter 7 Managing Cross Media Synergy -- Section Three. Future Management Visions -- Chapter 8. Creative News Media Visions -- Chapter 9. Digital Printing and Customization -- Chapter 10. Positioning, Self Branding, Visual Identity, Concepts and Thoughts -- Chapter 11. Conclusions -- Index
330 8 $aFrom the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings
606   $aNews Web sites
606   $aOnline journalism
606   $aPress
606   $aReporters and reporting
606   $2Media studies
615  0$aNews Web sites.
615  0$aOnline journalism.
615  0$aPress.
615  0$aReporters and reporting.
676   $a070.4
700   $aGraham$b Gary$f1966-$01066757
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801  1$bUtOrBLW
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906   $aBOOK
912   $a9910511667303321
996   $aContent is king$92549931
997   $aUNINA