LEADER 01273nam  2200397   450 
001 9910511458003321
010   $a1-78743-544-X
035   $a(CKB)4340000000203288
035   $a(MiAaPQ)EBC5047021
035   $a(EXLCZ)994340000000203288
100   $a20171017h20172017  uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aBrand equity $edefining, measuring and managing brand equity /$fguest editors, Ravi Pappu and George Christodoulides
210  1$a[Place of publication not identified] :$cEmerald Publishing Limited,$d2017.
210  4$dİ2017
215   $a1 online resource (97 pages) $cillustrations
225 0 $aJournal of Product & Brand Management,$x1061-0421 ;$vVolume 26, Number 5
311   $a1-78743-543-1 
320   $aIncludes bibliographical references.
606   $aSocial responsibility of business
608   $aElectronic books.
615  0$aSocial responsibility of business.
676   $a658.408
702   $aPappu$b Ravi
702   $aChristodoulides$b George
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910511458003321
996   $aBrand equity$964630
997   $aUNINA